• Advertise
  • Privacy Policy
  • About Us
  • Editorial Policy
  • Contact Us
Tuesday, May 17, 2022
  • Login
No Result
View All Result
News letter
logo
6 °c
London
  • Home
  • Politics
    London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

    London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

    Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

    Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

    Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

    Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

    Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

    Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

    Trending Tags

    • Business
      • All
      • Digital Marketing
      • Real Estate
      Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

      Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

      Google and Meta earn £1bn a year from UK news content, new study claims

      Google and Meta earn £1bn a year from UK news content, new study claims

      Bargain priced Wirral apartments for investment in UK

      Bargain priced Wirral apartments for investment in UK

      Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

      Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

      Trending Tags

      • Tech
        when to publish on instagram

        When to publish on Instagram? Five methods to find out

        How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

        How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

        O Boticário is the first company to use samples with antiviral technology

        O Boticário is the first company to use samples with antiviral technology

        NEURALINK-or-METAVERSE-Mr.-Elon-Musk-advises-what-are-the-new-technologies-and-top-cryptocurrencies-in-2022

        NEURALINK or METAVERSE | Mr. Elon Musk advises what are the new technologies and top cryptocurrencies in 2022

        Innovative Entrepreneur From Northampton is revolutionizing the way that technology companies go-to-market

        Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

        Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

      • Health
      • Science
        Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

        Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

        Mushrooms ‘talk to each other and have a vocabulary of 50 words’

        Mushrooms ‘talk to each other and have a vocabulary of 50 words’

        Lives ‘at risk’ over delay in building £1.2BILLION weather supercomputer

        Lives ‘at risk’ over delay in building £1.2BILLION weather supercomputer

        T-Rex developed tiny arms to stop them getting bitten off by rivals

        T-Rex developed tiny arms to stop them getting bitten off by rivals

        Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

        Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

      • Entertainment
        • All
        • Sports
        Why the FIFA World Cup 2022 is different – 3 things you should know!

        Why the FIFA World Cup 2022 is different – 3 things you should know!

        Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

        Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

        Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

        Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

        UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

        UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

        Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

        Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

      • Lifestyle
        • All
        • Fashion
        • food
        • Home improvement
        • Travel
        I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

        I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

        A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

        A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

        I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

        I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

        These are the world’s most complained-about attractions, according to a new study

        These are the world’s most complained-about attractions, according to a new study

        I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

        I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

        These are the best out of the ordinary hotels in the world – according to Tripadvisor

        These are the best out of the ordinary hotels in the world – according to Tripadvisor

      • Travel
      • Real Estate
      • Sports
      • More
        • Press Release
      • Home
      • Politics
        London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

        London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

        Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

        Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

        Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

        Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

        Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

        Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

          Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

          Google and Meta earn £1bn a year from UK news content, new study claims

          Google and Meta earn £1bn a year from UK news content, new study claims

          Bargain priced Wirral apartments for investment in UK

          Bargain priced Wirral apartments for investment in UK

          Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

          Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

          Trending Tags

          • Tech
            when to publish on instagram

            When to publish on Instagram? Five methods to find out

            How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

            How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

            O Boticário is the first company to use samples with antiviral technology

            O Boticário is the first company to use samples with antiviral technology

            NEURALINK-or-METAVERSE-Mr.-Elon-Musk-advises-what-are-the-new-technologies-and-top-cryptocurrencies-in-2022

            NEURALINK or METAVERSE | Mr. Elon Musk advises what are the new technologies and top cryptocurrencies in 2022

            Innovative Entrepreneur From Northampton is revolutionizing the way that technology companies go-to-market

            Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

            Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

          • Health
          • Science
            Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

            Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

            Mushrooms ‘talk to each other and have a vocabulary of 50 words’

            Mushrooms ‘talk to each other and have a vocabulary of 50 words’

            Lives ‘at risk’ over delay in building £1.2BILLION weather supercomputer

            Lives ‘at risk’ over delay in building £1.2BILLION weather supercomputer

            T-Rex developed tiny arms to stop them getting bitten off by rivals

            T-Rex developed tiny arms to stop them getting bitten off by rivals

            Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

            Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

          • Entertainment
            • All
            • Sports
            Why the FIFA World Cup 2022 is different – 3 things you should know!

            Why the FIFA World Cup 2022 is different – 3 things you should know!

            Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

            Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

            Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

            Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

            UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

            UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

            Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

            Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

            I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

            A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

            A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

            I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

            I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

            These are the world’s most complained-about attractions, according to a new study

            These are the world’s most complained-about attractions, according to a new study

            I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

            I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

            These are the best out of the ordinary hotels in the world – according to Tripadvisor

            These are the best out of the ordinary hotels in the world – according to Tripadvisor

          • Travel
          • Real Estate
          • Sports
          • More
            • Press Release
          No Result
          View All Result
          logo
          No Result
          View All Result

          Thought leadership content tips for B2B marketing campaigns

          by Anderson
          in Business
          0
          SHARES
          Share on FacebookShare on TwitterLinkedin


          Tips from New Statesman Media Group’s tech-driven content marketing solution Lead Monitor on how to produce effective thought leadership for B2B campaigns.

          In B2B marketing, having an authoritative and expert voice is a big differentiator in a world full of noise.

          Indeed, in a survey undertaken last June by the New Statesman Media Group (publishers of New Statesman, Press Gazette et al), thought leadership was deemed the most important type of marketing content in generating leads (36%), ahead of video and case studies.

          There is, of course, a catch: Producing headline-grabbing thought leadership content is tough.

          According to a study by Edelman and LinkedIn (2020): “Only 17% rate the quality of the thought leadership they read as ‘very good’ or ‘excellent’.”


          How to use great content to build your brand - white paperFree white paper: The Importance of Content in Building Your Brand

          Read New Statesman Media Group’s in-depth white paper report now detailing how to create impactful digital marketing content from inception to finished product.


          Thought leadership content tips

          Thought leadership normally commits to the classic three-act structure found in the majority of storytelling – the protagonist, obstacle and solution.

          By positioning a business as recognising pain points while simultaneously offering a solution, it is elevated above the crowded marketplace.

          Thought leadership can come in many forms – written content or blogs, video, live events/webinars or audio – but at its heart, it is not a direct selling tool.

          It should educate and contain actionable value for your audience – it is all about outward perception, based on a solid foundation (namely, the business).

          Or as Harvard Business School Professor Clayton Christensen describes: “I would define a thought leader as someone who stands above subject-matter expertise and is an authority in their field. And they have to be able to prove that expertise with a track record.”

          Megan Groves, a member of the Forbes Councils, offers this sage advice: “Once you take a point of view, express an opinion or share insider or expert-level knowledge, your addition to the conversation isn’t just another link amidst the marketing noise. Instead, it’s a valuable contribution.”

          And here lies the rub; thought leadership isn’t just offering up a CEO for interviews, but a strategic plan of content with an original – or at least useful – message.

          At the heart of planning is targeting the right audience. Publishing content on platforms with desired readerships is a good start, as is being clever with social media (think researching potential customers, their reading habits, the content they enjoy).

          To find your angle, start by surveying selected decision-makers and shining a light on their issues, which in turn opens up a host of original content ideas.

          Also explore your competitors and how they present themselves within the industry. Naturally, a USP is advantageous, but if not ask yourselves: How can we stand out from the crowd? How do we communicate differently?

          Next, explore the available distribution channels. From email marketing to social media, owned-and-operated to external, try to extend reach by hitting as many mediums as possible, budget allowing.

          Finally, you have the small issue of deciding the content format.

          Because thought leadership is more effective over time with a gradual build-up of the core messaging, most strategies are likely to contain multiple content strands.

          With that in mind, they can be split into three distinct categories: Written word, events and video/audio.

          Articles, both long- and short-form, and first-person blogs have existed in marketing since the year dot, and for a reason – they work.

          If your goal is to demonstrate expertise in a given subject, then the written word remains king. You have space to curate your thoughts and unleash creativity with minimum time constraints. That said, it is easy to misinterpret words, so remaining genuine and real can be a challenge.

          By appearing live – or virtually – at an event, webinar or filmed interview offers immediacy and the opportunity to show personality in real-time, but getting your message across takes skill.

          To avoid such pitfalls, pre-recorded video will have a similar impact, with the advantage of clever imagery and graphics. Video is traditionally more expensive than the written version, although there are many online tools to get the basics done without breaking the bank.

          Finally, podcasts are possibly the quickest growing media format currently, with 6.5 million adults listening to them weekly (Podnews, 2020), and they allow for an in-depth discussion. The negative? There are currently 850,000-odd available globally.

          Whatever medium is chosen: Tell your story with verve and gusto.

          The post Thought leadership content tips for B2B marketing campaigns appeared first on Press Gazette.



          Source link

          Next Post
          Mystery over skeleton with SEALED bottle of liquid found buried between her legs

          Mystery over skeleton with SEALED bottle of liquid found buried between her legs

          Popular News

          Alcoholic Christmas gift ideas – plus a festive spiked hot chocolate recipe

          Alcoholic Christmas gift ideas – plus a festive spiked hot chocolate recipe

          5 months ago
          Preston student accommodation for investment in UK

          Preston student accommodation for investment in UK

          2 months ago
          Pottery and festival vibes: What it’s like to stay at the UK’s most creative hotel

          Pottery and festival vibes: What it’s like to stay at the UK’s most creative hotel

          5 months ago
          Bargain priced Wirral apartments for investment in UK

          Bargain priced Wirral apartments for investment in UK

          6 days ago
          Another Solar Storm could hit Earth on FRIDAY unleashing Northern Lights and ‘power grid chaos’

          Another Solar Storm could hit Earth on FRIDAY unleashing Northern Lights and ‘power grid chaos’

          7 months ago
          Boy, 17, arrested for suspected child abduction after ‘trying to lure kid out of home’

          Boy, 17, arrested for suspected child abduction after ‘trying to lure kid out of home’

          9 months ago
          Bespoke Jewellery London

          Classy and Unique Designs Of Your Favorite Jewellery | Bespoke Jewellery London

          1 month ago
          Mum shares £1 game-changing hack for preventing toddlers from covering the floor in food at mealtimes

          Mum shares £1 game-changing hack for preventing toddlers from covering the floor in food at mealtimes

          3 months ago
          London Journal

          © 2022 London Journal - London magazine & News

          Important Links

          • Advertise
          • Privacy Policy
          • About Us
          • Editorial Policy
          • Contact Us

          Follow Us

          No Result
          View All Result
          • Home
          • Politics
          • World
          • Business
          • Science
          • Crypto
          • Entertainment
          • Gaming
          • Opinion
          • Sports
          • Fashion
          • Lifestyle
          • Travel
          • Tech
          • Health
          • Food

          © 2022 London Journal - London magazine & News

          Welcome Back!

          Login to your account below

          Forgotten Password?

          Create New Account!

          Fill the forms below to register

          All fields are required. Log In

          Retrieve your password

          Please enter your username or email address to reset your password.

          Log In