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    Ex-Tory MP will face no further action over allegations of rape, police confirm

    Ex-Tory MP will face no further action over allegations of rape, police confirm

    London Mayor Sadiq Khan backs calls to decriminalise possessing ‘small quantities’ of cannabis

    London Mayor Sadiq Khan backs calls to decriminalise possessing ‘small quantities’ of cannabis

    Inside UK’s 1st Reform pub with £2 pints, boozers drinking ‘Remainer tears’ & even Corbyn’s allowed in, on one condition

    Inside UK’s 1st Reform pub with £2 pints, boozers drinking ‘Remainer tears’ & even Corbyn’s allowed in, on one condition

    Benjamin Netanyahu slams Keir Starmer for ’emboldening Hamas’ after UK calls for ceasefire & aid for Gaza

    Benjamin Netanyahu slams Keir Starmer for ’emboldening Hamas’ after UK calls for ceasefire & aid for Gaza

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      News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

      News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

      Google AI Mode is undermining original journalism

      Google AI Mode is undermining original journalism

      Online subs and town centre shopfronts: Tindle plan to safeguard local news

      Online subs and town centre shopfronts: Tindle plan to safeguard local news

      News diary 26 May – 1 June: Russell Brand in court, disposable vape ban comes in

      News diary 26 May – 1 June: Russell Brand in court, disposable vape ban comes in

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        IMGP4O Powers the Future of AI: Cloud Computing at the Heart of Intelligent Transformation

        IMGP4O Powers the Future of AI: Cloud Computing at the Heart of Intelligent Transformation

        Disturbing alien-like skull belonging to ‘archaic’ human stuns experts who say ‘barbaric’ deformation ritual is to blame

        Disturbing alien-like skull belonging to ‘archaic’ human stuns experts who say ‘barbaric’ deformation ritual is to blame

        Africa is being split apart by intense ‘superplume’ of hot rock 1,800 miles below Earth’s surface, experts warn

        Africa is being split apart by intense ‘superplume’ of hot rock 1,800 miles below Earth’s surface, experts warn

        ‘Beach resort’ planet with ’20C sea’ could be future astro-tourist hotspot – but you may be DEAD by the time you arrive

        ‘Beach resort’ planet with ’20C sea’ could be future astro-tourist hotspot – but you may be DEAD by the time you arrive

        Martian ‘kneeling to pray’, monstrous spiders, secret doorway and Ghandi’s FACE – the creepiest pics of Mars ever taken

        Martian ‘kneeling to pray’, monstrous spiders, secret doorway and Ghandi’s FACE – the creepiest pics of Mars ever taken

        Mysterious mummy with face tattoos STILL visible after 800yrs found & scientists are baffled by the ink that was used

        Mysterious mummy with face tattoos STILL visible after 800yrs found & scientists are baffled by the ink that was used

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        PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

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        Johnny Fisher vs Dave Allen 2 fight purse: How much money will both boxers get paid for huge rematch?

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        UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

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        Tyson Fury given fresh hope of Oleksandr Usyk trilogy as rival agrees to Gypsy King’s blunt fight demands

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        Discover Amsterdam’s beauty from the water

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        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

        Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

        Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

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        Choosing the Right Type of Mallet

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        Ex-Tory MP will face no further action over allegations of rape, police confirm

        Ex-Tory MP will face no further action over allegations of rape, police confirm

        London Mayor Sadiq Khan backs calls to decriminalise possessing ‘small quantities’ of cannabis

        London Mayor Sadiq Khan backs calls to decriminalise possessing ‘small quantities’ of cannabis

        Inside UK’s 1st Reform pub with £2 pints, boozers drinking ‘Remainer tears’ & even Corbyn’s allowed in, on one condition

        Inside UK’s 1st Reform pub with £2 pints, boozers drinking ‘Remainer tears’ & even Corbyn’s allowed in, on one condition

        Benjamin Netanyahu slams Keir Starmer for ’emboldening Hamas’ after UK calls for ceasefire & aid for Gaza

        Benjamin Netanyahu slams Keir Starmer for ’emboldening Hamas’ after UK calls for ceasefire & aid for Gaza

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          News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

          News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

          Google AI Mode is undermining original journalism

          Google AI Mode is undermining original journalism

          Online subs and town centre shopfronts: Tindle plan to safeguard local news

          Online subs and town centre shopfronts: Tindle plan to safeguard local news

          News diary 26 May – 1 June: Russell Brand in court, disposable vape ban comes in

          News diary 26 May – 1 June: Russell Brand in court, disposable vape ban comes in

          Trending Tags

          • Tech
            IMGP4O Powers the Future of AI: Cloud Computing at the Heart of Intelligent Transformation

            IMGP4O Powers the Future of AI: Cloud Computing at the Heart of Intelligent Transformation

            Disturbing alien-like skull belonging to ‘archaic’ human stuns experts who say ‘barbaric’ deformation ritual is to blame

            Disturbing alien-like skull belonging to ‘archaic’ human stuns experts who say ‘barbaric’ deformation ritual is to blame

            Africa is being split apart by intense ‘superplume’ of hot rock 1,800 miles below Earth’s surface, experts warn

            Africa is being split apart by intense ‘superplume’ of hot rock 1,800 miles below Earth’s surface, experts warn

            ‘Beach resort’ planet with ’20C sea’ could be future astro-tourist hotspot – but you may be DEAD by the time you arrive

            ‘Beach resort’ planet with ’20C sea’ could be future astro-tourist hotspot – but you may be DEAD by the time you arrive

            Martian ‘kneeling to pray’, monstrous spiders, secret doorway and Ghandi’s FACE – the creepiest pics of Mars ever taken

            Martian ‘kneeling to pray’, monstrous spiders, secret doorway and Ghandi’s FACE – the creepiest pics of Mars ever taken

            Mysterious mummy with face tattoos STILL visible after 800yrs found & scientists are baffled by the ink that was used

            Mysterious mummy with face tattoos STILL visible after 800yrs found & scientists are baffled by the ink that was used

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
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            • Sports
            PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

            PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

            UFC chief Dana White suddenly CUT from Canelo Alvarez vs Terence Crawford fight

            UFC chief Dana White suddenly CUT from Canelo Alvarez vs Terence Crawford fight

            Johnny Fisher vs Dave Allen 2 fight purse: How much money will both boxers get paid for huge rematch?

            Johnny Fisher vs Dave Allen 2 fight purse: How much money will both boxers get paid for huge rematch?

            UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

            UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

            Tyson Fury given fresh hope of Oleksandr Usyk trilogy as rival agrees to Gypsy King’s blunt fight demands

            Tyson Fury given fresh hope of Oleksandr Usyk trilogy as rival agrees to Gypsy King’s blunt fight demands

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            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

            Choosing the Right Type of Mallet

            Choosing the Right Type of Mallet

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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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