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London Journal | The Voice of London
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    State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

    State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

    China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

    China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

    China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

    China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

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      How affiliate content opens paths to new revenue opportunities

      How affiliate content opens paths to new revenue opportunities

      Ofcom backs away from change to rule over politicians acting as presenters

      Ofcom backs away from change to rule over politicians acting as presenters

      Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

      Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

      Los Angeles Times reveals $50m loss as it seeks $500m investment

      Los Angeles Times reveals $50m loss as it seeks $500m investment

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        Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

        Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

        Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

        Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

        Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

        Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

        Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

        Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

        ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

        ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

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        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

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        Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

        Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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      • Politics
        State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

        State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

        China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

        China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

        China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

        China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          How affiliate content opens paths to new revenue opportunities

          How affiliate content opens paths to new revenue opportunities

          Ofcom backs away from change to rule over politicians acting as presenters

          Ofcom backs away from change to rule over politicians acting as presenters

          Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

          Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

          Los Angeles Times reveals $50m loss as it seeks $500m investment

          Los Angeles Times reveals $50m loss as it seeks $500m investment

          Trending Tags

          • Tech
            Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

            Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

            Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

            Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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