• Home
  • Privacy Policy
  • Editorial Policy
  • About Us
  • Contact Us
  • Web Stories
Saturday, August 2, 2025
London Journal | The Voice of London
  • Home
  • Politics
    Labour-backing Gary Neville slams Rachel Reeves over crippling tax hikes on businesses

    Labour-backing Gary Neville slams Rachel Reeves over crippling tax hikes on businesses

    Donald Trump demands UK drills for more oil, blasts high taxes on North Sea energy firms

    Donald Trump demands UK drills for more oil, blasts high taxes on North Sea energy firms

    Justice Secretary Shabana Mahmood heaps pressure on Sir Keir Starmer to recognise state of Palestine

    Justice Secretary Shabana Mahmood heaps pressure on Sir Keir Starmer to recognise state of Palestine

    Ed Miliband sparks fears of ‘boiler ban by backdoor’ as he prepares to shun gas for heating homes

    Ed Miliband sparks fears of ‘boiler ban by backdoor’ as he prepares to shun gas for heating homes

    Trending Tags

    • Business
      • All
      • Digital Marketing
      • Real Estate
      Ipswich local news site launches seed funding round after first year

      Ipswich local news site launches seed funding round after first year

      AI Overviews cutting publisher clickthrough rates by 50%, new report finds

      AI Overviews cutting publisher clickthrough rates by 50%, new report finds

      Call for commemoration to Welsh journalist Gareth Jones who uncovered Holodomor famine

      Call for commemoration to Welsh journalist Gareth Jones who uncovered Holodomor famine

      News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

      News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

      Trending Tags

      • Tech
        Nest of radioactive WASPS found at nuclear site by officials

        Nest of radioactive WASPS found at nuclear site by officials

        Mysteries of 2,300-year-old mummy Bashiri ‘The Untouchable’ revealed after researchers refused to unwrap ancient fabric

        Mysteries of 2,300-year-old mummy Bashiri ‘The Untouchable’ revealed after researchers refused to unwrap ancient fabric

        Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

        Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

        ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

        ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

        Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

        Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

      • Health
      • Science

        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

      • Crypto
      • Entertainment
        • All
        • Gaming
        • Sports
        Conor McGregor issues four-word statement after taking biggest step yet to UFC return

        Conor McGregor issues four-word statement after taking biggest step yet to UFC return

        Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

        Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

        The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

        The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

        Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

        Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

      • Lifestyle
        • All
        • Fashion
        • food
        • Home improvement
        • Travel
        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

        Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

        Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

      • Travel
      • Real Estate
      • Sports
      • More
        • Press Release
      No Result
      View All Result
      • Home
      • Politics
        Labour-backing Gary Neville slams Rachel Reeves over crippling tax hikes on businesses

        Labour-backing Gary Neville slams Rachel Reeves over crippling tax hikes on businesses

        Donald Trump demands UK drills for more oil, blasts high taxes on North Sea energy firms

        Donald Trump demands UK drills for more oil, blasts high taxes on North Sea energy firms

        Justice Secretary Shabana Mahmood heaps pressure on Sir Keir Starmer to recognise state of Palestine

        Justice Secretary Shabana Mahmood heaps pressure on Sir Keir Starmer to recognise state of Palestine

        Ed Miliband sparks fears of ‘boiler ban by backdoor’ as he prepares to shun gas for heating homes

        Ed Miliband sparks fears of ‘boiler ban by backdoor’ as he prepares to shun gas for heating homes

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Ipswich local news site launches seed funding round after first year

          Ipswich local news site launches seed funding round after first year

          AI Overviews cutting publisher clickthrough rates by 50%, new report finds

          AI Overviews cutting publisher clickthrough rates by 50%, new report finds

          Call for commemoration to Welsh journalist Gareth Jones who uncovered Holodomor famine

          Call for commemoration to Welsh journalist Gareth Jones who uncovered Holodomor famine

          News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

          News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

          Trending Tags

          • Tech
            Nest of radioactive WASPS found at nuclear site by officials

            Nest of radioactive WASPS found at nuclear site by officials

            Mysteries of 2,300-year-old mummy Bashiri ‘The Untouchable’ revealed after researchers refused to unwrap ancient fabric

            Mysteries of 2,300-year-old mummy Bashiri ‘The Untouchable’ revealed after researchers refused to unwrap ancient fabric

            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Conor McGregor issues four-word statement after taking biggest step yet to UFC return

            Conor McGregor issues four-word statement after taking biggest step yet to UFC return

            Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

            Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

          • Travel
          • Real Estate
          • Sports
          • More
            • Press Release
          No Result
          View All Result
          London Journal | The Voice of London
          No Result
          View All Result

          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
          0
          SHARES
          Share on FacebookShare on TwitterLinkedin

          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

          Recent News

          Ipswich local news site launches seed funding round after first year

          Ipswich local news site launches seed funding round after first year

          August 1, 2025
          Nest of radioactive WASPS found at nuclear site by officials

          Nest of radioactive WASPS found at nuclear site by officials

          July 31, 2025
          On the day of Raksha Bandhan is going to be auspicious Navapatam Rajyoga, the golden time for these three zodiacs, know

          On the day of Raksha Bandhan is going to be auspicious Navapatam Rajyoga, the golden time for these three zodiacs, know

          July 31, 2025
          More than ground is the safety of the pitch, know what the ICC rule is for it?

          More than ground is the safety of the pitch, know what the ICC rule is for it?

          July 31, 2025
          Plane Crash: America's praised F-35 stealth fighter jet breaks down, $ 10 million is priced

          Plane Crash: America's praised F-35 stealth fighter jet breaks down, $ 10 million is priced

          July 31, 2025
          No longer the PIN's hassle .. Just from Face, UPI payment will be made, preparation for major changes!

          No longer the PIN's hassle .. Just from Face, UPI payment will be made, preparation for major changes!

          July 31, 2025
          Online Safety Act designed to protect kids has ended up becoming a blunt tool to censor free speech

          Online Safety Act designed to protect kids has ended up becoming a blunt tool to censor free speech

          July 31, 2025
          • Home
          • Privacy Policy
          • Editorial Policy
          • About Us
          • Contribute
          • Advertise with us
          • Contact Us

          All Rights Reserved © 2022 London Journal - Voice of London

          No Result
          View All Result
          • Home
          • Politics
          • World
          • Business
          • Science
          • Crypto
          • Entertainment
          • Gaming
          • Opinion
          • Sports
          • Fashion
          • Lifestyle
          • Travel
          • Tech
          • Health
          • Food

          All Rights Reserved © 2022 London Journal - Voice of London