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London Journal | The Voice of London
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    We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

    We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

    Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

    Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

    Record number of jobless young women pushes unemployment numbers for under-25s to almost a million

    Record number of jobless young women pushes unemployment numbers for under-25s to almost a million

    White working-class kids are suffering ‘particularly poor’ results at school, damning report warns

    White working-class kids are suffering ‘particularly poor’ results at school, damning report warns

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      Noel Clarke loses libel case against Guardian

      Noel Clarke loses libel case against Guardian

      Wired says ‘AI-written’ story did not have ‘proper fact-check process’

      Wired says ‘AI-written’ story did not have ‘proper fact-check process’

      Wired and Business Insider remove ‘AI-written’ freelance articles

      GB News to broadcast nightly from US in ‘huge moment’ for channel

      GB News to broadcast nightly from US in ‘huge moment’ for channel

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        Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

        Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

        Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

        Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

        New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

        New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

        Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

        Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

        Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

        Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

        Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

        Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

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        With its most recent move, is General Electric abandoning wind power?

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        Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

        Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

        Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

        Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

        Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

        Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

        Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

        Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

        Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

        Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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      • Politics
        We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

        We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

        Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

        Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

        Record number of jobless young women pushes unemployment numbers for under-25s to almost a million

        Record number of jobless young women pushes unemployment numbers for under-25s to almost a million

        White working-class kids are suffering ‘particularly poor’ results at school, damning report warns

        White working-class kids are suffering ‘particularly poor’ results at school, damning report warns

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Noel Clarke loses libel case against Guardian

          Noel Clarke loses libel case against Guardian

          Wired says ‘AI-written’ story did not have ‘proper fact-check process’

          Wired says ‘AI-written’ story did not have ‘proper fact-check process’

          Wired and Business Insider remove ‘AI-written’ freelance articles

          GB News to broadcast nightly from US in ‘huge moment’ for channel

          GB News to broadcast nightly from US in ‘huge moment’ for channel

          Trending Tags

          • Tech
            Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

            Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

            Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

            Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

            New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

            New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

            Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

            Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

            Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

            Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

            Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

            Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

            Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

            Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

            Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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