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London Journal | The Voice of London
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    Ministers could subsidise factory energy bills as sky-high costs could lead to job losses in key seats

    Ministers could subsidise factory energy bills as sky-high costs could lead to job losses in key seats

    Tories warn of tax rises as inflation remains far above two per cent target

    Tories warn of tax rises as inflation remains far above two per cent target

    Shamed ex-Labour MP Mike Amesbury visits job centre to look for work after quitting £93k post over drunk punch

    Shamed ex-Labour MP Mike Amesbury visits job centre to look for work after quitting £93k post over drunk punch

    Rachel Reeves admits she has no clue where Channel migrants will go instead of hotels

    Rachel Reeves admits she has no clue where Channel migrants will go instead of hotels

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      Ian Key: North of England tabloid reporter who worked with integrity and passion

      Ian Key: North of England tabloid reporter who worked with integrity and passion

      Politics Joe puts video podcast behind paywall

      Politics Joe puts video podcast behind paywall

      Sky News chief on ‘halo-effect’ of personality-driven news

      Sky News chief on ‘halo-effect’ of personality-driven news

      Mediahuis Ireland reaches 100,000 digital subscriber milestone

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        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

        Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

        Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

        I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

        I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

        Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

        Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

        Archaeologists find 6,000-year-old skeletons from Colombia with ancient DNA which could rewrite human history

        Archaeologists find 6,000-year-old skeletons from Colombia with ancient DNA which could rewrite human history

        Distant moon could have aliens on it – and experts just spotted a ‘mysterious motion’ in its atmosphere

        Distant moon could have aliens on it – and experts just spotted a ‘mysterious motion’ in its atmosphere

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        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

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        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

        ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

        ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

        UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

        UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

        Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

        Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

        PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

        PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

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        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

        Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

        Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

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      • Politics
        Ministers could subsidise factory energy bills as sky-high costs could lead to job losses in key seats

        Ministers could subsidise factory energy bills as sky-high costs could lead to job losses in key seats

        Tories warn of tax rises as inflation remains far above two per cent target

        Tories warn of tax rises as inflation remains far above two per cent target

        Shamed ex-Labour MP Mike Amesbury visits job centre to look for work after quitting £93k post over drunk punch

        Shamed ex-Labour MP Mike Amesbury visits job centre to look for work after quitting £93k post over drunk punch

        Rachel Reeves admits she has no clue where Channel migrants will go instead of hotels

        Rachel Reeves admits she has no clue where Channel migrants will go instead of hotels

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Ian Key: North of England tabloid reporter who worked with integrity and passion

          Ian Key: North of England tabloid reporter who worked with integrity and passion

          Politics Joe puts video podcast behind paywall

          Politics Joe puts video podcast behind paywall

          Sky News chief on ‘halo-effect’ of personality-driven news

          Sky News chief on ‘halo-effect’ of personality-driven news

          Mediahuis Ireland reaches 100,000 digital subscriber milestone

          Trending Tags

          • Tech
            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

            Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

            Archaeologists find 6,000-year-old skeletons from Colombia with ancient DNA which could rewrite human history

            Archaeologists find 6,000-year-old skeletons from Colombia with ancient DNA which could rewrite human history

            Distant moon could have aliens on it – and experts just spotted a ‘mysterious motion’ in its atmosphere

            Distant moon could have aliens on it – and experts just spotted a ‘mysterious motion’ in its atmosphere

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

            Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

            PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

            PGA Tour star banks $2.1 million in just two weeks – four years after quitting golf to become loan officer

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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