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Wednesday, October 8, 2025
London Journal | The Voice of London
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    Kemi Badenoch insists Tories WON’T ally with Reform despite two thirds of members calling for pact

    Kemi Badenoch insists Tories WON’T ally with Reform despite two thirds of members calling for pact

    Pro-Palestine rallies to face new crackdown after Manchester attack and nearly 500 protest arrests

    Pro-Palestine rallies to face new crackdown after Manchester attack and nearly 500 protest arrests

    Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

    Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

    Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

    Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

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      Google appears to prioritise global newsbrands over local ones for breaking news events

      GB News comment about LGBTQ+ including ‘paedos’ in breach of Ofcom code

      GB News comment about LGBTQ+ including ‘paedos’ in breach of Ofcom code

      News diary 6-12 October: Labour deputy leader ballot opens, Greater Anglia trains nationalised, Nobel Prizes announced

      Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

      Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

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        Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

        Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

        Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

        Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

        Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

        Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

        Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

        Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

        Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

        Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

        Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

        Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

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        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

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        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

        Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

        Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

        Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

        Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

        Who is Terence Crawford’s girlfriend and how many children do the couple have?

        Who is Terence Crawford’s girlfriend and how many children do the couple have?

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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      • Politics
        Kemi Badenoch insists Tories WON’T ally with Reform despite two thirds of members calling for pact

        Kemi Badenoch insists Tories WON’T ally with Reform despite two thirds of members calling for pact

        Pro-Palestine rallies to face new crackdown after Manchester attack and nearly 500 protest arrests

        Pro-Palestine rallies to face new crackdown after Manchester attack and nearly 500 protest arrests

        Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

        Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

        Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

        Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate

          Google appears to prioritise global newsbrands over local ones for breaking news events

          GB News comment about LGBTQ+ including ‘paedos’ in breach of Ofcom code

          GB News comment about LGBTQ+ including ‘paedos’ in breach of Ofcom code

          News diary 6-12 October: Labour deputy leader ballot opens, Greater Anglia trains nationalised, Nobel Prizes announced

          Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

          Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

          Trending Tags

          • Tech
            Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

            Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

            Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

            Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

            Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

            Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

            Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

            Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

            Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

            Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

            Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

            Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

            Who is Terence Crawford’s girlfriend and how many children do the couple have?

            Who is Terence Crawford’s girlfriend and how many children do the couple have?

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Parable: Pioneering Storytelling in Brand Communication

          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          Parable: Pioneering Storytelling in Brand Communication

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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