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    Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

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    Millions brace for bruising tax HIKES at Budget as Rachel Reeves gives strongest hint yet

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    ‘Tough choices’ ahead, warns Rachel Reeves as Brits face hefty tax hikes in grim Budget to plug £30bn blackhole

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        Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

        Former PM Theresa May slams Kemi Badenoch over vow to scrap Net Zero laws

        Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

        Keir Starmer blames Brexit for Channel migrant crisis and labels small boats ‘Farage Boats’ in fresh attack

        Millions brace for bruising tax HIKES at Budget as Rachel Reeves gives strongest hint yet

        Millions brace for bruising tax HIKES at Budget as Rachel Reeves gives strongest hint yet

        ‘Tough choices’ ahead, warns Rachel Reeves as Brits face hefty tax hikes in grim Budget to plug £30bn blackhole

        ‘Tough choices’ ahead, warns Rachel Reeves as Brits face hefty tax hikes in grim Budget to plug £30bn blackhole

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          Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

          Information about Prince William’s 21st birthday party could have been ‘blagged’ for Daily Mail, High Court hears

          ‘One subs package to rule them all’ helps Delfi Meedia reach one in five Estonians

          ‘One subs package to rule them all’ helps Delfi Meedia reach one in five Estonians

          Mirror to lose five ‘general news reporters’ in Reach shake-up

          Mirror to lose five ‘general news reporters’ in Reach shake-up

          Former Observer big-hitters launch new title with redundancy payouts

          Former Observer big-hitters launch new title with redundancy payouts

          Trending Tags

          • Tech
            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

            Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

            Russia’s bizarre ‘Noah’s Ark’ satellite that took 1,500 animals into SPACE crash lands back on Earth… with mixed results

            Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

            Nasa reveals plan for entire VILLAGE on Moon that’s ‘not just an outpost’ as exact timeline for lunar colony revealed

            Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

            Secret TREASURE buried on Moon is ‘precious’ prize that scientists say could be ‘profitable’ for whoever digs it up

            Secret behind the REAL Hobbits solved as scientists crack puzzle over 3ft ‘human cousins’ that lived 700,000 years ago

            Secret behind the REAL Hobbits solved as scientists crack puzzle over 3ft ‘human cousins’ that lived 700,000 years ago

            Randy sharks filmed having threesome in shocking world-first – but the two males didn’t last very long

            Randy sharks filmed having threesome in shocking world-first – but the two males didn’t last very long

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
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            • Sports
            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

            Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

            Paul Craig retires as the UFC’s flying Scotsman and UK MMA legend who had a career upcoming fighters could only dream of

            Who is Terence Crawford’s girlfriend and how many children do the couple have?

            Who is Terence Crawford’s girlfriend and how many children do the couple have?

            Irish Open 2025 betting tips, free bets and latest golf odds

            Irish Open 2025 betting tips, free bets and latest golf odds

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            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

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          Sun and Mail make journalist redundancies in US

          by Anderson
          September 15, 2024
          in Business
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          New York skyline with Empire State Building in the middle and river in the background. Picture: Shutterstock/phototrip2403

          The Sun and the Mail have both made redundancies to their US editorial teams this week.

          Over the past year to 18 months many news publishers have been hit by Google algorithm changes and Facebook’s move away from news, with falling advertising revenue often following. The current moment has been dubbed the end of the “traffic era”.

          The publisher of The Sun, where the larger redundancies were made, said it needed to “reset the strategy and resize the team to secure the long term, sustainable future for The Sun’s business in the US”.

          The Sun launched a dedicated US website at the-sun.com in late 2019, creating new content aimed directly at an American audience as well as building on the brand’s existing entertainment and royal coverage. An accompanying app launch followed in May this year.

          It steadily grew traffic and peaked in April 2023 at 95.4 million monthly visits in the US, according to digital market intelligence company Similarweb.

          In August the site was on just over a third of that, with 34.1 million US visits according to Similarweb.

          !function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“iframe”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}();

          On Press Gazette’s latest round-up of the 50 biggest news websites in the US, The Sun was in 34th place with the biggest year-on-year decline of 46%. In December 2022 it was the 18th biggest site amid a long streak of seeing the biggest growth.

          However Will Payne, The Sun’s director of digital who led the site’s launch, once told Press Gazette the US Sun over-indexed on mobile and this is less well-reflected on Similarweb.

          In its latest quarterly results, The Sun’s owner News Corp said the brand (thesun.co.uk, the-sun.com and other associated websites and mobile apps) reached 112 million monthly unique users in June, down 30% from 159 million in the same month the year before, according to Meta Pixel.

          News Corp also cited “lower digital advertising mainly driven by a decline in traffic at some mastheads due to platform-related changes”, although this was not referring to The Sun alone. Programmatic advertising has been the primary source of revenue for the US Sun and the site “became profitable much, much quicker than we anticipated”, Payne said two years ago.

          Earlier in the year News Corp said that in March The Sun reached 126 million global monthly unique users, down 37% year-on-year from 199 million.

          Staff were told this week of the redundancies. One of the affected journalists, deputy head of SEO Gabriella Iannetta, wrote on Linkedin: “I was part of mass layoffs at the US Sun this week nearly nine months after being laid off last year.

          “It’s been a tough 12 months for publishers everywhere and newsrooms are hurting as Google and Meta move to keep users on its own properties and away from news outlets.

          “News Corp has been a special place for me. I was one of the first SEO editors at The Sun when it first opened in 2020. It became the fastest growing digital news site of its time. I boomeranged back in 2024 as an associate head to support the editorial team’s SEO and article quality needs.”

          Other editorial staff to have posted online about being laid off include general news reporters, entertainment reporters and sports reporters.

          A spokesperson told Press Gazette: “The US Sun has been an incredibly successful business, driving billions of page views, however the digital landscape has experienced seismic change in the last 12 months and we need to reset the strategy and resize the team to secure the long term, sustainable future for The Sun’s business in the US.”

          They declined to confirm how many redundancies were made or the new size of the team.

          As it began to grow in early 2020 The US Sun had a team of about 20 people based in New York. Press Gazette later reported that it had almost 100 journalists by October 2022. Some of its journalists are based in London to help provide coverage to start the day in the US.

          Mail Online job cuts ‘difficult but necessary’

          Meanwhile layoffs have also been made at Mail Online in the US, affecting up to 10% of the more than 200 staff based there, Press Gazette understands.

          Mail Online founded its first US newsroom in Los Angeles in 2010 and opened its American headquarters in New York in 2012.

          It is now the ninth biggest news website in the US (and the biggest British news publisher across the Atlantic) according to Press Gazette’s latest monthly ranking, with 136.1 million visits in July up 2% year-on-year.

          A spokesperson for Mail publisher Associated Newspapers said: “We have made a small number of job cuts in some areas of our US editorial department.

          “This was a difficult, but necessary decision, which will enable us to continue to invest in areas where we can grow our audience.”

          The post Sun and Mail make journalist redundancies in US appeared first on Press Gazette.

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