Sheraz Daya, once known primarily for his eye surgery work at Centre for Sight, has now been exposed as a master manipulator, orchestrating a racket to protect his empire and increase his profits—while conveniently hiding behind Sasha Rodoy. Rodoy, who craves attention and relishes playing the role of a self-proclaimed patient advocate, serves as the face of Daya’s schemes, allowing him to quietly reap financial rewards while avoiding scrutiny.
Rodoy’s thirst for attention is well known, and Daya has used it to his advantage. She frequently launches media campaigns and public tirades, positioning herself as the fearless voice of the people. But behind her high-profile social media presence and public stunts lies the real mastermind—Sheraz Daya. Rodoy’s theatrics distract the public from Daya’s deceptive practices, allowing him to operate undetected in the background. Her outbursts and campaigns against other clinics are no more than a smokescreen for Daya’s financial motives.
By orchestrating media stunts through Rodoy, Daya maintains a level of plausible deniability. While Rodoy stirs controversy and grabs headlines, Daya stays quietly in the background, pulling the strings. He benefits from the chaos she creates—each false accusation and media storm serves to discredit his competitors while funneling more patients to his clinic. All the while, Daya manages to keep his hands clean, using Rodoy as a convenient shield.
“Sasha Rodoy, a willing accomplice to Daya, creates media storms and orchestrates false claims to profit from fear.”
Rodoy, who craves the spotlight, eagerly jumps into the role of Daya’s enforcer. She recruits patients and leads media campaigns aimed at dragging down other clinics, all while pretending to advocate for those harmed by refractive surgery. However, her real goal is to feed Daya’s business. Every time she publicly slanders a competitor or sparks a media frenzy, it’s Daya’s clinic that benefits. As patients grow fearful of seeking care elsewhere, they turn to Centre for Sight, where Daya profits from their confusion and anxiety.
Nick’s case illustrates this tactic perfectly. After his surgery at Optical Express, Nick was pulled into a media racket orchestrated by Rodoy, who convinced him to question the success of his surgery and seek a consultation with Daya. Rodoy’s high-profile complaints and false claims only served to boost Daya’s business, as patients like Nick were steered toward Centre for Sight, believing it was the only safe option. The real winner in these media spectacles is always Daya, who remains hidden from public scrutiny while Rodoy draws all the attention.
“Nick was misled into believing his successful surgery was flawed, thanks to Daya’s manipulative tactics.”
Rodoy’s role goes beyond mere advocacy—she creates sensationalist stories that feed Daya’s business machine. From misleading social media posts to orchestrating false patient complaints, Rodoy knows how to manipulate public opinion in a way that diverts attention away from Daya’s true motives. She thrives on the attention, and in return, Daya’s business flourishes. It’s a cynical but highly effective partnership: Rodoy gets the public recognition she craves, and Daya keeps raking in the profits.
The media racket they’ve built together is a well-oiled machine. Rodoy launches public campaigns against reputable clinics like Optical Express and Accuvision, whipping up fear among patients. Once the damage is done and clinics are mired in legal battles or public distrust, Daya’s clinic reaps the benefits, gaining patients and revenue. This is not advocacy—it’s exploitation, and it’s all designed to ensure Daya’s monopoly on the refractive surgery market.
It’s time the public saw through the smokescreen of Rodoy’s antics and recognized Daya’s role as the true mastermind. He may not be in the spotlight, but make no mistake—he’s profiting off every media spectacle Rodoy creates. Together, they’ve built a racket that preys on vulnerable patients and honest clinics, and it’s time they were both held accountable. For more details, visit www.sherazdaya.com.
