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    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

    Jeremy Corbyn’s planned hard-left party of two in chaos as he refuses to confirm who’ll lead it

    Jeremy Corbyn’s planned hard-left party of two in chaos as he refuses to confirm who’ll lead it

    Keir insists he’s still backing Reeves after ‘late-night talks’ as he tries to steady ship after Commons chaos

    Keir insists he’s still backing Reeves after ‘late-night talks’ as he tries to steady ship after Commons chaos

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        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Jeremy Corbyn’s planned hard-left party of two in chaos as he refuses to confirm who’ll lead it

        Jeremy Corbyn’s planned hard-left party of two in chaos as he refuses to confirm who’ll lead it

        Keir insists he’s still backing Reeves after ‘late-night talks’ as he tries to steady ship after Commons chaos

        Keir insists he’s still backing Reeves after ‘late-night talks’ as he tries to steady ship after Commons chaos

        Trending Tags

        • Business
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          Future of Media Awards shortlist highlights best of digital journalism in 2025

          Future of Media Awards shortlist highlights best of digital journalism in 2025

          Business Post: From ‘shocking’ engagement to 12,000 subscribers

          Business Post: From ‘shocking’ engagement to 12,000 subscribers

          News diary 7-13 July: 7/7 bombings 20th anniversary, Netanyahu at White House, Macron state visit to UK

          Urgent bid lodged with UK regulator to stop Google AI Overviews ‘stealing journalism’

          Urgent bid lodged with UK regulator to stop Google AI Overviews ‘stealing journalism’

          Trending Tags

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            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

            Huge number of horses’ facial expressions revealed as scientists discover equine ‘language’

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

            Olympics gender row boxer Imane Khelif BANNED from next week’s World Cup as chiefs introduce mandatory sex testing

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            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

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            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

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          Less moralising and more fun: What we can learn from the golden era of women’s mags

          by Anderson
          October 21, 2024
          in Business
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          The art for podast Mag Hags, which looks at copies of historic women's magazines

          A new podcast called Mag Hags pays homage to 50 years of women’s magazines by examining classic editions of famous brands like Cosmopolitan, Tatler, Woman’s Own and Marie Claire.

          Hosts Franki Cookney and Lucy Douglas, both journalists who have worked on magazines, answer Press Gazette’s questions about what they see as a golden era for print magazines running from the 1970s to 1990s. They explain what made magazines great in this period and what current magazine editors could perhaps learn from their forebears.

          Q: What is it that made magazines such a big part of female culture?

          Lucy: “I think there’s a very historic sense of needing a safe space and a safe way to pass information down between women, down by generations. I think magazines are the 20th century iteration of that.

          “Magazines of this time were a really powerful vehicle for informing women about issues like women’s health, sexual freedom, feminist movements, domestic violence and lots of big social issues…

          “There’s lots of shame and lots of stigma surrounding these topics and women’s magazines were a safe space to get that information. That information was coming from a context that was speaking to young women in a friendly, entertaining, lighthearted, trustworthy way, but also being authoritative and insightful. “

          Franki: “They were doing something that mainstream media at the time was not doing, which is managing to bridge that gap between being really fun and lighthearted and entertaining, tapping into the things that women were enjoying in their lifestyles while also doing serious reporting on issues that affected women.”

          What were some of the less good things about magazines in the period you were looking at?

          Lucy: “One difference is some of the expectations around relationships. Looking at a 1988 edition of Good Housekeeping there was this idea that you you need to be careful about how many friends you have because they could really get in the way of your marriage. That’s something that feels probably quite unhealthy.”

          Franki: “We can’t not talk about the fact that absolutely everybody in these magazines was white. All of the features are very much written for a white audience in a way that does actually feel sort of noticeable. The language that’s used is just assuming a complete racial homogeneity.”

          What were some of the good things about magazines in the era you were looking at?

          Franki: “There’s a lot of fun being had in these magazines. I mean, we found that the writing is really punchy, really creative, often a lot more irreverent than you get today. In one of our episodes, we looked at an issue of Tatler from 1980. All of the writing in that is just so good. And it’s hard to know where you would find writing like that now.

          “Looking at New Woman, the whole tone of that, we just found it so joyful.”

          Lucy: “Looking at Marie Claire from 1998 and New Woman from 1997, and most of the titles we looked at, there’s a noticeable lack of moralising in them and that is something we go in for in quite a bit way in 2024.”

          Franki: “It’s also giving quite a lot of credit to the reader, isn’t it? Because it’s sort of not laying out, here are all the ethical sides. It’s presenting the story and letting the reader make their own mind up about it, which as a reader in this context feels really refreshing, actually.”

          Magazine circulations have slumped in recent years. Is there anything the industry can learn from these golden era editions?

          Franki: “I’m not sure if there’s a way to compete with social media now when it comes to sort of lifestyle content. And so maybe the way is to go back to this route of being a bit irreverent and trying something different. Making it fun.

          Lucy: “There was an acerbic, irreverent, very funny humour that was in that kind Tina Brown era, Tatler. I think that’s the kind of thing that will get people reading magazines again.”

          The post Less moralising and more fun: What we can learn from the golden era of women’s mags appeared first on Press Gazette.

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