The home decor market is more vibrant than ever, but capturing the attention of increasingly discerning consumers is no easy feat. Amid these challenging market dynamics, a brand has managed to reinvent the ordinary tissue box cover into a unique pop art design, maintaining its popularity in the home decor sector for a decade. That brand is SPEXTRUM, with its iconic product, the “Tissue Up Girl.” Transforming practical household items into witty and stylish objects, SPEXTRUM continues to create a buzz both domestically and internationally, standing at the forefront of home interior trends.
The Tissue Up Girl breathes new life into everyday tissue boxes by infusing them with pop art designs, resulting in witty and aesthetically pleasing cases. The naturally flowing tissue, integrated with the case design, often resembles a skirt or traditional Korean dance sleeves known as hansam. Its captivating design has even made appearances on popular Korean TV programs and the Instagram accounts of K-pop stars.
Tissue Up Girl products are sold not only in Asia (Japan, China, and Taiwan) but also in Europe and the rest of the world, including France, Germany, Netherlands, Italy, Switzerland, the United States, Australia…etc. At the end SPEXTRUM exports to more than 30 countries worldwide, reflecting its global appeal. Notably, SPEXTRUM is the first Korean brand to be featured at the Louis Vuitton Foundation. Its products, including the Tissue Up Girl, can also be found in prestigious locations such as the Museum of Modern Art (MoMA) in New York and the Centre Pompidou in Paris.
The brand’s success has led to challenges, such as counterfeit products from China circulating in the domestic market. A representative from SPEXTRUM stated, “While counterfeit products pose difficulties, they also affirm the uniqueness of our original designs, which are not easily replicated Because of their high quality compared to the poor Chinese quality. We urge consumers to verify that they are purchasing authentic SPEXTRUM products to avoid being misled by copies.”
SPEXTRUM also announced plans for new product launches in 2025 under its motto, “Make Every Day More Fun.” Among the upcoming releases is the Paradise Tray, designed with six interlocking acrylic layers to create a three-dimensional effect. The tray captures the serene beauty of an Eden-like garden through the interplay of light and shadows on its surface.
SPEXTRUM has collaborated with a wide range of artistic institutions such as the National Museum of Modern and Contemporary Art and the National Gugak Center, as well as with artists like K-pop band Leenalchi and global companies including Coca-Cola and Umbra. “Our distinctive ideas have earned the trust of many domestic and international partners, resulting in numerous collaboration inquiries,” said a representative from SPEXTRUM. “We look forward to exploring new design possibilities through more partnerships and plan to collaborate with even more companies in the future.”
Media Contact
Company Name: SPEXTRUM
Contact Person: GUISLAIN ANTOINE PAUL JOSEPH
Phone : +82(0)2-777-5660
Email: [email protected]
Country: Republic of Korea
Website: https://spextrum.net
