New Delhi, June 15, 2025: On the occasion of World Dengue Day 2025, the trusted domestic brand All Out has launched a nationwide public awareness initiative called “Saath Ladenge Dengue Se” in collaboration with the Indian Medical Association and TV9 Network. The purpose of this multi-day campaign is to highlight the increasing risk of dengue in India and empower citizens with knowledge and equipment to cope with it.
While dengue cases are increasing significantly across India, this timely initiative will move beyond the one -day program for several days to change the perceptions of the people, ranging from mosquitoes to dengue, malaria, chikungunya and filariasis only as a nuisance at night. This campaign emphasizes the urgent need for education, early diagnosis and collective action.
Amit Tripathi, chief revenue officer of the TV9 network, said, “On the TV9 network, we believe in using the power of the media to make meaningful change. By our partnership with All Out, we are not just broadcasting a campaign, we are enabling dengue with knowledge, preparation and unity.”
“Awareness is the first step towards prevention.” With Dengue Se, an all-out initiative, we are associating a high-effective story to reliable medical insights to empower families across India. Rathakim Das, chief development officer of TV9 network, is an example. Speaking of all -out initiatives, Ratanjit Das, Managing Director and CEO of Brillan Consumer Products, said, “All Out has always been ready to protect families from mosquitoes and their diseases. Even today, awareness about vector-new diseases in India is very low. Due to the increasing cases of dengue, we needed to increase our efforts to work with trusted partners to educate consumers and raise widespread awareness. All -out ‘Saath Ladenge Dengue Se’ campaign is a step towards that goal. ” Dilip Bhanushali, the national president of the Indian Medical Association, said, “The prevention of vector-related diseases is a public health priority. Diseases such as dengue cannot be dealt with by a single person alone, all stakeholders need to find solutions together. The Indian Medical Association is proud to cooperate on this initiative to reach homes with life -saving information. ” Main issues of the campaign:
1
All India Television Coverage
“Saath Ladenge Dengue Se” will be aired on various language channels, TV9 Kannada, TV9 Telugu, TV9 Marathi, TV9 Bangla and TV9 Gujarati, so that the Dengue Se Campaign, TV9 Kannada, TV9 TV9, TV9 Bangla and TV9 will be aired. Using the regional powers of these channels, the campaign is designed to enter deeper into urban and rural homes, causing widespread awareness.
2
Anchor-leadership, co-branded vignnet:
Trusted TV9 News is the main part of the short, impressive video capsule, on-air content strategy, powered by the anchor. This vignnet is co-branded with all-out and provides the information that is easily understood about the symptoms, causes and prevention of dengue. Designed to resonate with educational and fun, everyday families and bring practical awareness.
3
Doctor Bytes – Breaking accreditation and medical guidance
The campaign includes the “Doctor Bytes” series, including appropriate medical experts across the country. These doctors, many of whom are members of the Indian Medical Association, eliminate common beliefs and misconceptions about dengue and other mosquito -borne diseases. Removes the misconceptions from identifying the initial warning signs to outlines domestic preventive measures.
4.
TV9 National Level Panel Discussion on India:
A special television panel discussion is being aired on TV9 India, in which the famous doctors, public health experts and senior representatives of the Indian Medical Association will be brought together. The conversation will discuss the widespread public health effects of dengue, the role of community partnership will be investigated, and the need for multi-area efforts from families and local administration to healthcare institutions and policy makers.
5.
Extensive Digital Amplification:
In addition to television broadcasts, the campaign is being carried out to more people.
