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London Journal | The Voice of London
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    Donald Trump’s sweeping global tariffs are declared ILLEGAL by Appeals Court but levies are allowed to stay in place

    Donald Trump’s sweeping global tariffs are declared ILLEGAL by Appeals Court but levies are allowed to stay in place

    Fury as Labour minister claims Brexit was never properly debated by the public while defending Starmer’s EU reset

    Fury as Labour minister claims Brexit was never properly debated by the public while defending Starmer’s EU reset

    We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

    We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

    Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

    Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

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      Second mentions: What makes a good ‘knobbly monster’?

      Second mentions: What makes a good ‘knobbly monster’?

      Saturday is the new Sunday for UK’s remaining paper boys and girls

      Saturday is the new Sunday for UK’s remaining paper boys and girls

      Noel Clarke loses libel case against Guardian

      Noel Clarke loses libel case against Guardian

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      Wired says ‘AI-written’ story did not have ‘proper fact-check process’

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        ‘Punk’ dinosaur with metre-long neck spikes discovered to protect it from fearsome predators

        ‘Punk’ dinosaur with metre-long neck spikes discovered to protect it from fearsome predators

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        Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

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        Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

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        New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

        Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

        Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

        Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

        Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

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        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

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        Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

        Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

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        Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

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        Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

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        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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        Donald Trump’s sweeping global tariffs are declared ILLEGAL by Appeals Court but levies are allowed to stay in place

        Donald Trump’s sweeping global tariffs are declared ILLEGAL by Appeals Court but levies are allowed to stay in place

        Fury as Labour minister claims Brexit was never properly debated by the public while defending Starmer’s EU reset

        Fury as Labour minister claims Brexit was never properly debated by the public while defending Starmer’s EU reset

        We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

        We’ll stop at nothing to end small boat crisis, Nigel Farage says – as Reform unveils £2bn mass deportation blitz

        Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

        Trump quietly slaps hundreds of UK products with tariffs up to 25% – from shampoo to washing machines

        Trending Tags

        • Business
          • All
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          • Real Estate
          Second mentions: What makes a good ‘knobbly monster’?

          Second mentions: What makes a good ‘knobbly monster’?

          Saturday is the new Sunday for UK’s remaining paper boys and girls

          Saturday is the new Sunday for UK’s remaining paper boys and girls

          Noel Clarke loses libel case against Guardian

          Noel Clarke loses libel case against Guardian

          Wired says ‘AI-written’ story did not have ‘proper fact-check process’

          Wired says ‘AI-written’ story did not have ‘proper fact-check process’

          Trending Tags

          • Tech
            ‘Punk’ dinosaur with metre-long neck spikes discovered to protect it from fearsome predators

            ‘Punk’ dinosaur with metre-long neck spikes discovered to protect it from fearsome predators

            Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

            Now mutant DEER spotted with gruesome pus-filled sores after plague of ‘zombie squirrels’ overruns gardens

            Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

            Horrifying 6,000-year-old ‘victory graves’ where warriors tortured & mutilated enemies during war celebrations

            New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

            New 125 million year-old dinosaur species discovered on the Isle of Wight with unusual feature to attract partners

            Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

            Bright ORANGE shark with white eyes spotted for the ‘first time ever’ after being reeled in by fisherman

            Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

            Terrifying plague of ‘zombie squirrels’ erupts as critters covered in oozing pus-filled sores are seen swarming gardens

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

            Tyson Fury and wife Paris sell £800k seaside property for knockdown price… but still make massive profit

            Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

            Meet little-known 6ft4in English golfer Harry Hall, who is on brink of shock Ryder Cup qualification

            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          How social and video drive revenue for UK podcast network Crowd

          by Anderson
          July 16, 2025
          in Business
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          Crowd Network

          “We don’t really call them podcasts any more,” says Mike Carr, CEO of one of Europe’s fastest-growing podcast networks.

          Carr co-founded Crowd in Manchester in 2020 along with three other ex-BBC Sports journalists, and the company is now behind some of Britain’s top sports podcasts, including For The Love Of Rugby with Dan Cole and Ben Youngs and Joe Marler’s Things People Do.

          It has produced more than 20 podcast strands and two shows (For the Love of Rugby and For the Love of Cricket) each claim a million listens per month. The company is said to have doubled its revenue every year since 2020.

          But the podcast market has changed rapidly since 2020, says Carr, and today it’s crucial to meet customers where they are, which often means YouTube.

          He said: “Five years ago, when we launched, it was all about audio.  If you think about the podcast industry at the start of 2020, it was all about Spotify, chucking millions of pounds at companies that had loads of podcasts, and then that quickly disappeared. 

          “At that time, we were a podcast network. Social media was kind of used as an aside to promote our shows and drive them to the audio RSS feeds.

          “That has absolutely turned on its head now: podcasts are shows. We don’t really call them podcasts: they are shows. They are audio shows and video shows on YouTube. Our teams are built around all video producers and social media producers.”

          The company is on track for three million listens and 100 million social views in July.

          Carr said that today, Crowd Network’s brand partnerships with organisations such as Red Bull are heavily centred on social and video, making YouTube even more important – with the company now launching podcasts simultaneously as audio and YouTube. 

          This mirrors the experience of the UK’s biggest independent podcast production company Goalhanger which has seen “explosive” growth since launching all its shows on Youtube.

          The company is currently said to be seeing 80% year-on-year revenue growth, driven by brand partnerships and advertising. 

          The company’s business model sees it launch “joint ventures” with each of its stars, many of whom are keen to forge careers that will endure after their sporting careers end. This also mirrors the approach of Goalhanger which offers its hosts a lucrative revenue split on advertising. 

          Carr said: “We think the most effective way of doing it is to give them some ownership of the project. That is a very important strategy in what we do. That basically creates a business with each of our athletes that we work with. They provide being themselves, basically, and clearly we know the industry and we know the content side of things. Decisions are made together.

          “It’s an exciting proposal for certain athletes who don’t just want to be paid and do a project, they want something that they can grow, something they can make decisions around.

          Crowd has also worked with brands such as Greenpeace on two series of Oceans: Life Under Water, but sport remains the focus.

          Carr said: “[Cricketer] Jos Butler has 3.5 million on Instagram. He’s absolutely massive in India, and you have to effectively use those channels.”

          Carr said: “When you bring someone into a joint venture, you’re basically inviting them into your life. Your work life, your personal life, everything. So you have to really get to understand them before anything is signed.

          “Sports people in the main are, you know, competitive beasts, and they do need management, however nice they are, they need to see improvement in themselves. They need to see improvement in the vision and the growth of the podcast. You know, they’re not going to settle for, ‘Yeah, that was all right’.”

          Crowded content Director Steve Jones said both YouTube and Spotify are now starting to “reward” good content by making it more discoverable, which means it is easier to find an audience. 

          He said: “I think you could have made the best content anyone’s ever heard in the podcast industry five years ago, and there’s a good chance it wouldn’t have been discovered. 

          “If the content is good enough, there is now a way of getting it out there. You’ve got to be consistent, and you’ve got to get any workflow right. I think more so than ever, if an athlete has a good idea and makes good content, they will find an audience. That’s quite nice, because it’s definitely not always been the case.”

          Jones says that a survey of 4,000 users found that the ways Crowd Network’s podcasts are discovered are very varied: with 14% arriving via Facebook, 20% via Instagram and a quarter via either Spotify or YouTube.

          “None of them dominate,” said Jones.

          Jones, who described the shows as “startups with athletes”, said: “The shift is each individual show has multiple revenue streams coming off it. Would I rather have ten shows or five shows: I’d rather have five valuable properties that can all sell live shows, go on tour, have merchandise, do big branded partnerships, as well as be a weekly thing that people enjoy listening and watching.”

          The post How social and video drive revenue for UK podcast network Crowd appeared first on Press Gazette.

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