During the harsh winter season, an item that combines style with superior cold-weather protection has emerged as a seasonal must-have.
It is Bukwang Pharmaceutical’s Mugwort Heat Pack. Going beyond simple warming, the Mugwort Heat Pack is solidifying its status as a “smart” winter essential that also aids in health management. It has become a staple among celebrities seeking both wellness and warmth.
The product is gaining significant traction among entertainers who frequently work outdoors, from extreme-cold filming sets to year-end award ceremonies. The key to its popularity lies in its exceptional heat retention and longevity.
Maintaining temperatures between 50°C and 70°C for over 15 hours, these packs play a vital role in helping stars maintain their physical condition during long outdoor waits. Rather than just emitting heat, the therapeutic warmth of medicinal mugwort deeply warms the body. As a medical device cleared by the Ministry of Food and Drug Safety, it allows users to experience the benefits of authentic heat therapy.
Recently, members of Red Velvet and BLACKPINK, along with Lee Si-an from Single’s Inferno 4, shared positive reviews on YouTube about using the pack during winter travels, sparking a viral trend online. Popular among trend-conscious younger generations, the Mugwort Heat Pack is successfully bridging the gap between health and lifestyle trends.
(Photo credits: JENNIE’s Instagram, Red Velvet YouTube, Lee Si-an YouTube)
