bntnews and global fan voting platform STARDOM have jointly introduced “BNT SPOTLIGHT,” a global branding marketing project designed to spotlight rising artists on the international stage.
BNT SPOTLIGHT goes beyond a simple popularity vote. The initiative has been structured as a marketing project that connects the potential of emerging global artists with worldwide audiences. By organically integrating media, content, and fan participation, the project aims to help shape the growth narratives of next-generation K-POP artists.
A Multi-Platform Global Fan Participation Structure
The project operates through a synchronized multi-voting system integrating STARDOM, MY1PICK, and JK FANDOM. Fan participation data collected across these platforms is linked in real time to rankings, content production, and global media distribution. This structure transforms fan engagement into tangible global marketing assets for participating artists.
A total of 16 global rising artist teams have officially joined the project lineup.
Participating artists include PRIMROSE, LUN8, WAKER, ADAP, SAY MY NAME, n.SSign, NCHIVE, ALL(H)OURS, E11iVYN, JUST B, NEWBEAT, NouerA, In A Minute, We;Na, TEMPEST, and X:IN. Each team brings distinct musical identities and established global fan bases to the campaign.
All participating artists, regardless of ranking, will receive official coverage on bntnews along with Instagram Reels content. Global media exposure begins upon participation, providing emerging artists with opportunities to build meaningful brand assets.
Artists selected as the Top 3 through global fan voting will receive the BNT SPOTLIGHT Signature Package. This includes premium pictorial production, expanded global media coverage, and large-scale social media exposure. The project is structured as a mid- to long-term branding initiative centered on artist storytelling rather than one-time promotion. Fan participation functions as a core driver of global competitiveness within this framework.
BNT SPOTLIGHT aims to expand the awareness and brand value of global rising artists while strengthening bntnews’ global content network. The project emphasizes the assetization of fan participation data through the integration of STARDOM, MY1PICK, and JK FANDOM.
Voting, the core component of the project, will be conducted in three stages exclusively on the STARDOM platform.
Voting Schedule
– The preliminary round will take place from February 11, 2026 at 3:00 PM to February 23, 2026 at 3:00 PM.
-The semifinal round will be held from February 25, 2026 at 3:00 PM to March 4, 2026 at 3:00 PM.
-The final round will run from March 6, 2026 at 3:00 PM to March 16, 2026 at 3:00 PM.
Artists who secure top rankings after the three-stage competition will receive global reward packages. The first-place artist will be awarded a large-scale billboard advertisement in New York’s Times Square, global media distribution across approximately 600 outlets, and Instagram Reels exposure targeting 20 million views. The second-place artist will receive distribution across approximately 300 global media outlets and Reels exposure targeting 10 million views. The third-place artist will receive distribution across approximately 50 global media outlets and Reels exposure targeting 5 million views.
A representative from bntnews stated that BNT SPOTLIGHT is a project in which artists, fans, and media collectively create a shared growth story. The representative added that it is expected to serve as a new platform for expanding the global potential of rising artists.
With fan choices positioned as milestones in an artist’s global journey, BNT SPOTLIGHT is drawing attention as a global marketing initiative supporting the next wave of K-POP artists.
Photo Credit: STARDOM
