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Wednesday, November 11, 2026
London Journal | The Voice of London
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    Review launched after Mandelson ‘received five figure payoff’ when Keir sacked him over twisted Epstein friendship

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    Three African countries finally agree to take back illegal migrants after Shabana Mahmood visa threats

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    PM in crosshairs over Mandelson appointment as MPs to vote on releasing No.10 docs

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    Daily newsletter is Telegraph’s ‘biggest source of subscribers’ one year after launch

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    Stone Age STICK from 430,000 years ago may be oldest wooden tool ever found as experts reveal how mystery rod was used

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    Fears over dangerous space junk as secretive Russian ‘inspector’ satellite ‘BREAKS apart’ over Earth spewing out debris

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    Paddy Pimblett medical update issued after Brit rushed to hospital following bloody UFC 324 loss to Justin Gaethje

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    Review launched after Mandelson ‘received five figure payoff’ when Keir sacked him over twisted Epstein friendship

    Review launched after Mandelson ‘received five figure payoff’ when Keir sacked him over twisted Epstein friendship

    Three African countries finally agree to take back illegal migrants after Shabana Mahmood visa threats

    Three African countries finally agree to take back illegal migrants after Shabana Mahmood visa threats

    PM in crosshairs over Mandelson appointment as MPs to vote on releasing No.10 docs

    PM in crosshairs over Mandelson appointment as MPs to vote on releasing No.10 docs

    Fury as Keir Starmer mulls over paying massive sums to join EU defence pact amid fresh attack on Brexit

    Fury as Keir Starmer mulls over paying massive sums to join EU defence pact amid fresh attack on Brexit

  • Business
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    • Digital Marketing
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    Fresh redundancies at Future as tech brands hurt by AI Overviews

    Fresh redundancies at Future as tech brands hurt by AI Overviews

    Professor Shameem Kazmi Honoured with the Freedom of the City of London

    Daily newsletter is Telegraph’s ‘biggest source of subscribers’ one year after launch

    Daily newsletter is Telegraph’s ‘biggest source of subscribers’ one year after launch

    Le Monde CEO urges publishers to sign AI partnerships to stay competitive

    Le Monde CEO urges publishers to sign AI partnerships to stay competitive

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    UK Solar Industry Rife with Risk: SolarAdvice.co.uk Urges Consumers to Vet Installers More Carefully

    Sun-slaying black hole now ‘spewing more energy than Death Star’ as experts hail ‘one of brightest things ever seen’

    Martian ‘Black Beauty’ rock that crashed down to Earth contains ancient WATER secret from Red Planet, scans reveal

    Martian ‘Black Beauty’ rock that crashed down to Earth contains ancient WATER secret from Red Planet, scans reveal

    Stone Age STICK from 430,000 years ago may be oldest wooden tool ever found as experts reveal how mystery rod was used

    Stone Age STICK from 430,000 years ago may be oldest wooden tool ever found as experts reveal how mystery rod was used

    Fears over dangerous space junk as secretive Russian ‘inspector’ satellite ‘BREAKS apart’ over Earth spewing out debris

    Fears over dangerous space junk as secretive Russian ‘inspector’ satellite ‘BREAKS apart’ over Earth spewing out debris

    Furthest galaxy EVER spotted is seen in ‘time travel’ image from just 280 million years after Big Bang, Nasa reveals

    Furthest galaxy EVER spotted is seen in ‘time travel’ image from just 280 million years after Big Bang, Nasa reveals

    Extinct creature trapped for 40 MILLION years in amber discovered – but can you spot doomed animal?

    Extinct creature trapped for 40 MILLION years in amber discovered – but can you spot doomed animal?

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    We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

    Almost everyone is said to benefit from a scientifically supported method for improving sleep.

    2,500-year-old rock engravings were found near Mosul, Iraq.

    Is the soul of a person eternal? the findings of scientists

    With its most recent move, is General Electric abandoning wind power?

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    Nick Ball vs Brandon Figueroa: Date, fight time, TV channel, live stream and full card as Brit puts world title on line

    Nick Ball vs Brandon Figueroa: Date, fight time, TV channel, live stream and full card as Brit puts world title on line

    ‘A miracle’ – Watch Man Utd legend hole incredible golf shot from behind bushes in celeb clash with Premier League icons

    ‘A miracle’ – Watch Man Utd legend hole incredible golf shot from behind bushes in celeb clash with Premier League icons

    Paddy Pimblett medical update issued after Brit rushed to hospital following bloody UFC 324 loss to Justin Gaethje

    Paddy Pimblett medical update issued after Brit rushed to hospital following bloody UFC 324 loss to Justin Gaethje

    UFC boss Dana White plots talks to bring Terence Crawford out of retirement after ‘masterpiece’ win over Canelo Alvarez

    UFC boss Dana White plots talks to bring Terence Crawford out of retirement after ‘masterpiece’ win over Canelo Alvarez

    Sir Nick Faldo, 68, returns home after open-heart surgery as golf legend reveals health battle

    Sir Nick Faldo, 68, returns home after open-heart surgery as golf legend reveals health battle

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    How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

    How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

    A Site for Situated Practices: Mezzanine

    Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

    Discover Amsterdam’s beauty from the water

    An adventure on the canals of Amsterdam

    Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

    Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

    After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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Meet Anita Precious, the Designer Behind Noani’s Approach to Warm Luxury

by Anderson
November 11, 2026
in Press Release
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In a bedroom in Lekki, Lagos, interior designer Anita Precious chose a red bed, a deep orange-brown wall and a mural by an artist on her team at Noani Design. She still remembers her pleasure at seeing the colours together. The client loved the room, too. Earlier in her career, Anita says, she might have hesitated to show anyone the idea.

Meet Anita Precious, the Designer Behind Noani’s Approach to Warm Luxury

For a long time, she assumed most clients wanted to play it safe. It was an assumption with consequences: if she kept her more adventurous ideas to herself, prospective clients had little way of knowing that she had those rooms in her. As she began sharing more colourful work, she noticed people coming to her precisely because they wanted to see where her imagination would take them.

“They expect my eccentric mind,” she says.

Anita is the founder and creative director of Noani Design, a Lagos interior design studio. She has a fondness for warm neutrals, rich textures and beautifully finished furniture. Lately, colour has been claiming more of her attention. The Lekki bedroom offers a clue to what she finds compelling about it. A red bed is a bold choice on its own. Putting it against deep orange-brown gives the two colours a relationship; the warmth of one carries into the other. The mural brings the work of another creative hand into the room. Each decision makes more sense in the company of the others.

Meet Anita Precious, the Designer Behind Noani’s Approach to Warm Luxury

Ask Anita how she responds when a client requests a luxurious home and she gently corrects the premise. Her clients rarely put it that way. In her experience, the quality is already expected. What she listens for is more revealing: which pieces a client is willing to invest in, how particular they are about the finish, where they welcome an unexpected idea and which personal habits they want the design to accommodate.

Sometimes the request is as ordinary as extra storage beneath a bed. Anita finds nothing unusual about that. The client needs more room for their belongings; a bed with pull-out storage makes sense. She has heard enough variations on how people want to live to take such requests in stride. That ease is part of her approach. A client should be able to mention what would make life easier and trust the designer to take it seriously.

“Tailoring a home is the ultimate luxury for me,” she says.

Her interest in buildings dates to the afternoons her father collected her from school and took her to the site of their family home. She was seven and liked to walk the foundations with him whenever she could. A degree in international relations followed, along with the possibility of a career in politics. She eventually returned to buildings, worked with a family friend and took on freelance design work. At 22, a conversation at a work party led to a commission to design a residence on Banana Island. She formally registered her business in 2017.

Years of practice have given her confidence in two kinds of judgement. One is knowing when to show a client the red bed. The other is knowing what still needs her attention when the furniture is in place and the project appears finished.

Meet Anita Precious, the Designer Behind Noani’s Approach to Warm Luxury

Before handing over a home, Anita asks her team to switch things on. The televisions, the air conditioning units, the water heater, the LEDs and every spotlight: she wants to see them running together. She pays attention to how the house functions with all of that equipment in use, and she wants to see for herself that each fitting works. A single dark spotlight is exactly the sort of detail she would rather catch while her team is there. What she wants the client to inherit from that final walkthrough is peace of mind.

That concern for the experience of a finished room extends to Noani Home, her home products business. Its bedding collection began with something she had wanted for her own bedroom: the feel of a five-star hotel bed, with sheets that left room for playfulness. She chose cotton sateen and embroidery in blues, browns and light grey. Even on a white bed, she felt, a small area of intricate colour could give the setting a character of its own.

For someone encountering Anita’s work for the first time, the Lekki bedroom and the handover ritual offer two particularly telling introductions. In one, she trusts her eye enough to put forward a colour combination that excites her. In the other, she stays long enough to see every spotlight come on. Both decisions belong to the same designer, and both matter to the person who will live there. The red bed is the detail a client might fall in love with. The working light is one they should never have to call her about.

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