Selecting a PPC Agency that meets all of your requirements can be a difficult and time-consuming process. Before finding the right agency for their business model, many clients can go through several agencies.
It merely indicates that clients today require more insight than in the past, as the current market is so bespoke that clients do not expect the past agencies to be very good!
Many PPC agencies offer different tools and solutions to achieve their clients’ objectives, so there is plenty of choice. This article aims to provide a few tips on what to look for and what to ask, in the early stages of PPC Agency.
How many tracking/bid management tools can you use? The majority of PPC agencies utilize either an in-house or a third-party solution to manage your campaign’s performance, if they are limited to only one solution. What is your opinion of that solution?
Would you be able to provide case studies of your clients and their performance? It would be nice to have some ballpark figures and percentages to show how successful they are. Obviously this data is confidential. A snapshot of this organization’s performance before and after taking on the campaign will provide you with insight into the effectiveness.
How do you differ from your competitors? A common question for PPC agencies is: why aren’t they alike? With so many PPC agencies competing for your business, why do they do things differently? I’m sure you’ll get some “marketing” fluff in my reply, but I’ll say it again, an agency should care for its clients, offer something unique, and be passionate about their business.
How our business fits within the market – A PPC agency should understand their clients’ products, services, and businesses inside and out. They must be part of the marketing team, so should know your company inside and out. An agency that has done their research and taken the time to understand your requirements will also demonstrate this.
Do you know how much it is? This is pretty straightforward, for sure. Just tell me how much it will cost, including tracking fees, setup fees, and any other fees that might appear later. Be sure to get all pricing in writing and to ensure that it is transparent. Based on this information, you can determine a true Return on Investment (ROI).
You can pick the right agency by answering these simple questions in your brief. Additionally, you can Google them and examine how they are viewed by the market.
By working with a knowledgeable PPC agency, you can build a long-lasting and trusted partnership by providing feedback and providing clear goals.