Kevin Charef has taken the lead as Digital Innovation and Omnichannel OCE Lead at Novartis Switzerland. With a background rich in digital innovation and customer engagement, Kevin brings an array of experience in implementing impactful digital strategies through technology and data-driven insights.
Throughout his career, including his tenure at Abbvie France, Kevin has demonstrated an exceptional ability to navigate complex digital landscapes and drive business growth through cutting-edge technologies. His profound understanding of customer requirements and market dynamics positions him as a respected figure in the realm of digital innovation and omnichannel engagement.
In his new role, Kevin will be at the helm of digital innovation and omnichannel customer engagement strategies in Switzerland, with a particular focus on addressing the needs of healthcare professionals (HCPs) and patients. By harnessing emerging technologies, data analytics, and customer insights, Kevin aims to elevate engagement across diverse communication channels.
Kevin Charef’s career journey encompasses pivotal roles such as Associate Director, Digital and Omnichannel for the Allergan Aesthetics brand at Abbvie France. He has also held positions such as Global Digital & Omnichannel Director at Allianz Trade and Regional Digital Marketing Director for ADP EMEA, successfully implementing innovative digital marketing strategies. His early experiences in the luxury sector, collaborating with esteemed brands like LVMH Fragrance Brands and at McGarry Bowen Agency (Dentsu Aegis Network), have fortified his foundation across diverse industries.
With dual Master’s degrees in Marketing and International Business from the IESEG Group Business School and Aix en Provence University, Kevin Charef has further bolstered his expertise by obtaining digital certificates in digital transformation, data analytics, and AI from esteemed institutions such as INSEAD, HEC, and the London Business School.
For further insights into Kevin Charef’s professional journey, please visit his LinkedIn profile: Kevin Charef LinkedIn
