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London Journal | The Voice of London
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    More than 1 MILLION migrants are claiming Universal Credit in Britain

    More than 1 MILLION migrants are claiming Universal Credit in Britain

    We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

    We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

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      Gay Times raises £150k from supporters after advertiser diversity backlash

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      • Home
      • Politics
        More than 1 MILLION migrants are claiming Universal Credit in Britain

        More than 1 MILLION migrants are claiming Universal Credit in Britain

        We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

        We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Radio station Fix builds profitable community for UK builders

          Radio station Fix builds profitable community for UK builders

          How social and video drive revenue for UK podcast network Crowd

          How social and video drive revenue for UK podcast network Crowd

          Gay Times raises £150k from supporters after advertiser diversity backlash

          Gay Times raises £150k from supporters after advertiser diversity backlash

          Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

          Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

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          • Tech
            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

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          ITV-backed Gen Z media brand Woo closes after two years

          by Anderson
          August 30, 2024
          in Business
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          ITV Woo: Team shot of 15 (mostly in their 20s) people smiling and playing with bouncy balls and basketballs in front of a yellow backdrop

          Woo, an ITV-backed media brand aimed at becoming the “defining Gen Z media business”, has closed two years after launch.

          The chief executive of Woo, which launched in April 2022, has suggested that his vision for creating a new type of financially sustainable media brand “never really stood a chance”.

          Woo was billed as “an antidote to the toxic news cycle” offering “shows, editorial and products designed to make you feel good”. Its content categories were: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel, and fitness.

          Its content appeared on its website at planetwoo.itv.com, on social media and on ITV Hub, the broadcaster’s on-demand platform which has rebranded to ITVX since Woo’s launch.

          Its primary revenue sources were through its video content and its e-commerce marketplace, which sold products including clothing.

          Woo was funded and owned by ITV through its Studio 55 investment arm as the broadcaster sought to support business ideas that it believed could help improve its reach with 16 to 35-year-olds.

          At the time of the launch, CEO Stephen Mai told Press Gazette the media industry did not fully appreciate “the power of memes and the power of how actually these meme accounts have some of the biggest audiences in the media”.

          Mai’s aim was to reach 45 million people in Woo’s first month, including through its content being hosted on the on-demand platform ITV Hub (now ITVX), and to hit 12 million website visits within a year and gain a social media following in the hundreds of millions.

          After Woo’s closure, Mai wrote on Linkedin that it had peaked at one million website users per month and five million monthly video views, but said it did “reach hundreds of millions on social”.

          Mai, formerly chief marketing officer at Ladbible Group, also wrote: “Building Woo has been one of the highlights of my career. We’ve achieved milestones I once thought impossible, launching an award-winning media brand and e-commerce platform against the backdrop of tough economic conditions and a shifting marketplace.

          “We saw major e-commerce platforms shutter, the advertising and retail market face challenges not seen since the financial crises, perhaps my ambition to evolve the commercial model for a financially sustainable media brand never really stood a chance.

          “Building a fast moving ambitious start up within a legacy media business was a nice challenge. Doing it post pandemic with the hiring crisis, covid interruptions and a shift in work place culture defiantly taught me some lessons. Making it happen on a a time frame of 6 months (media brand) and a year (marketplace) is wild on reflection.”

          He added: “Media still needs to figure out how to work in landscape of creators and dwindling advertising revenues. I look forward to see how this space evolves.”

          Woo homepage, screenshotted on 29 August weeks after its closure. Top sections are: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel and fitness. Top story has a large photo of a Majorca clifftop with 'Mallorca' and 'Woo Travel Guides' and 'Your feel good guide' superimposed on top. The headline is: 'Your feel good guide to Mallorca' with the subheading: 'Blue seas and sunny sands is only the beginning, here's everything to eat, see and do in the Spanish town'
          Woo homepage, screenshotted on 29 August weeks after its closure

          A “masthead” page on the Woo website lists 33 employees, including a leadership team of five, at the time of the closure. The roles included one editorial assistant, four social staff, four in video, one in design and four in marketing as well as others in e-commerce and operations.

          Earlier this year Woo won Best Use of Video at the Digiday Awards Europe, with praise for its use of storytelling “to create a movement built around feeling good”.

          Digiday said: “Woo worked with unexpected cultural icons such as Halle Baile, Kathryn Newton and Avatar’s Jamie Flatters to build a new ‘wooness’ subculture that incorporates emotional and physical impact. The campaign generated 863 million impressions against a target of 250 million. It launched multiple award-winning original shows that subverted preconceived notions of wellbeing, including ‘No Wrong Answers,’ an internet talk show starring TikTok’s most fashionable influencers.” It was also a finalist in the Best Use of Social category.

          The post ITV-backed Gen Z media brand Woo closes after two years appeared first on Press Gazette.

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