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    UK will be ‘war-fighting ready’ in biggest military shake-up since WW2 as govt ‘secretly’ prepares for Russia attack

    UK will be ‘war-fighting ready’ in biggest military shake-up since WW2 as govt ‘secretly’ prepares for Russia attack

    UK ‘secretly’ prepares for direct attack by Russia & updates decades-old emergency plans as World War 3 fears spiral

    UK ‘secretly’ prepares for direct attack by Russia & updates decades-old emergency plans as World War 3 fears spiral

    Militant doctors’ union tells activists to hold pizza nights to drum up strike support

    Militant doctors’ union tells activists to hold pizza nights to drum up strike support

    Trump plans for massive military parade on his birthday revealed – with 7,000 troops, 50 choppers & 150 vehicles

    Trump plans for massive military parade on his birthday revealed – with 7,000 troops, 50 choppers & 150 vehicles

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      Ex-Mirror editor Alison Phillips on true crime, the future of tabloids and positive news

      Ex-Mirror editor Alison Phillips on true crime, the future of tabloids and positive news

      DC Thomson promotes chief brand officer Ella Dolphin to deputy CEO

      DC Thomson promotes chief brand officer Ella Dolphin to deputy CEO

      UK local publisher ‘deeply concerned’ about Facebook account ban ahead of election

      UK local publisher ‘deeply concerned’ about Facebook account ban ahead of election

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      News diary 5-11 May: Harry vs Mail hearing, Met Gala, BAFTAs, VE Day commemorations

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        UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

        UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

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        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

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        Choosing the Right Type of Mallet

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        UK will be ‘war-fighting ready’ in biggest military shake-up since WW2 as govt ‘secretly’ prepares for Russia attack

        UK will be ‘war-fighting ready’ in biggest military shake-up since WW2 as govt ‘secretly’ prepares for Russia attack

        UK ‘secretly’ prepares for direct attack by Russia & updates decades-old emergency plans as World War 3 fears spiral

        UK ‘secretly’ prepares for direct attack by Russia & updates decades-old emergency plans as World War 3 fears spiral

        Militant doctors’ union tells activists to hold pizza nights to drum up strike support

        Militant doctors’ union tells activists to hold pizza nights to drum up strike support

        Trump plans for massive military parade on his birthday revealed – with 7,000 troops, 50 choppers & 150 vehicles

        Trump plans for massive military parade on his birthday revealed – with 7,000 troops, 50 choppers & 150 vehicles

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Ex-Mirror editor Alison Phillips on true crime, the future of tabloids and positive news

          Ex-Mirror editor Alison Phillips on true crime, the future of tabloids and positive news

          DC Thomson promotes chief brand officer Ella Dolphin to deputy CEO

          DC Thomson promotes chief brand officer Ella Dolphin to deputy CEO

          UK local publisher ‘deeply concerned’ about Facebook account ban ahead of election

          UK local publisher ‘deeply concerned’ about Facebook account ban ahead of election

          News diary 5-11 May: Harry vs Mail hearing, Met Gala, BAFTAs, VE Day commemorations

          News diary 5-11 May: Harry vs Mail hearing, Met Gala, BAFTAs, VE Day commemorations

          Trending Tags

          • Tech
            Amazing Pompeii dig reveals doomed family barricaded door with BED in desperate bid to stave off volcano’s molten ash

            Amazing Pompeii dig reveals doomed family barricaded door with BED in desperate bid to stave off volcano’s molten ash

            Jaw of lost human cousin that’s NOT Neanderthal found at bottom of sea with teeth intact & may only be 10,000 years old

            Butchered giraffe and glass BRAIN found in ancient treasure trove of objects buried by Mount Vesuvius 2,000 years ago

            Butchered giraffe and glass BRAIN found in ancient treasure trove of objects buried by Mount Vesuvius 2,000 years ago

            Shockingly intact mummy found perfectly preserved after bizarre ‘rectal twigging’ method scientists have never seen

            Fears US mega volcano eruption could spark travel chaos across the world as experts warn it could explode IN WEEKS

            Fears US mega volcano eruption could spark travel chaos across the world as experts warn it could explode IN WEEKS

            First-of-its-kind Nasa image shows mysterious dark object CRAWLING for 1,000 feet across Mars – can you tell what it is?

            First-of-its-kind Nasa image shows mysterious dark object CRAWLING for 1,000 feet across Mars – can you tell what it is?

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

            UFC 315 – Belal Muhammad vs Jack Della Maddalena: Time, TV channel, live stream & full card for welterweight title fight

            Tyson Fury given fresh hope of Oleksandr Usyk trilogy as rival agrees to Gypsy King’s blunt fight demands

            Tyson Fury given fresh hope of Oleksandr Usyk trilogy as rival agrees to Gypsy King’s blunt fight demands

            ‘Certainly wasn’t perfect’ – Amanda Balionis reveals struggles to get back to normal routine after Masters

            ‘Certainly wasn’t perfect’ – Amanda Balionis reveals struggles to get back to normal routine after Masters

            Jon Jones vs Tom Aspinall date ‘AGREED’ after UFC champ teases imminent Dana White announcement

            Jon Jones vs Tom Aspinall date ‘AGREED’ after UFC champ teases imminent Dana White announcement

            Cage-fighting bosses face manslaughter trial after 23-year-old was killed in ‘absurd’ bout worth pennies

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            • All
            • Fashion
            • food
            • Home improvement
            • Travel

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

            Choosing the Right Type of Mallet

            Choosing the Right Type of Mallet

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          Guardian moves into e-commerce amid revenue shortfall for 2023/2024

          by Anderson
          September 5, 2024
          in Business
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          Guardian chief financial and operating officer Keith Underwood speaking and sitting on stage at the FT Strategies News in the Digital Age conference in London on 3 September 2024. Picture: FT

          The Guardian is preparing to launch an e-commerce platform as it continues to look for new areas of revenue diversification.

          Chief financial and operating officer Keith Underwood has revealed The Guardian will begin making product recommendations “based on the trust that we’ve got within the brand” with the aim of making revenue through affiliate links.

          Speaking on a panel at the FT Strategies News in the Digital Age conference in London on Tuesday, Underwood also revealed The Guardian has added 50 journalistic roles in the US over the past year or so.

          Despite this The Guardian has just completed a round of cost-cutting that saw about 30 journalists take voluntary redundancy.

          FT Strategies: ‘In general news, you’re not making money out of your core product’

          On the same panel, which was called “Diversifying revenue for long-term success”, FT Strategies principal Jim Egan said of the current market: “If you’re in general news, you’re probably not making money anymore from your core product. The sector is at the point of marginal, if not negative, profitability generally.

          “But that doesn’t mean your news business, your news organisation, should be losing money. It just means you need to look for different ways to generate profit in other areas in order to provide the lifeline for your newsroom and so on and so forth.”

          However Underwood later said: “For us, within our industry, there is still, I think, a huge amount of value to be had in our core markets, basically getting it right, making sure the proposition is absolutely as good as it can be, and making sure the infrastructure supporting that product is as strong as it can be.

          “The diversification opportunities that have been successful for a lot of publishers have been really only into adjacent markets, but executed in a really strong way so different formats… events, TV shows, podcasts, newsletters, et cetera. And you can find that those real moonshot types of diversification plays can take a lot of energy away from business and distract you from really making sure that the core product is there.”

          But Underwood also said that “with the core revenue streams under structural pressure you’ve got to diversify – you’ve got to look at digital transformation and new opportunities, new formats to try and drive new engagement with audiences, and different revenues, different partnerships coming in”.

          Paid-for app Feast launched

          For example he cited the launch of The Guardian’s new paid-for recipe app Feast, which costs £2.99 a month in the UK and secured a major six-month partnership with Tesco Finest which will also take in the publisher’s other food content.

          Underwood said that as a result of The Guardian’s efforts and its early online business it now has average monthly page views of about 4.3 billion and is “more digital, certainly, more global, more reader-funded than ever before”.

          In addition, he continued, 70% of The Guardian’s revenues are digital, more than 35% of its total revenues come from outside the UK and 50% of its digital revenues are non-UK.

          Becoming “way more reader-funded versus ad-funded than we were before” has given The Guardian “real resilience in our model to try and test new things”, Underwood added. He also described international diversification away from the UK as a “game-changer” for the same reason.

          Underwood said voluntary digital reader revenue is now at around £80m and approaching being a £100m revenue stream for The Guardian, which is a £260m business overall.

          He added that The Guardian is “absolutely committed to open journalism on the web” despite introducing metered access to its app.

          The latest financial results for Guardian Media Group are expected to be published this month. In February, the publisher told staff that in the first nine months of the financial year there had been a £17m revenue shortfall compared to expectations, largely because of an advertising downturn and cash outflow of £39 million.

          The post Guardian moves into e-commerce amid revenue shortfall for 2023/2024 appeared first on Press Gazette.

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