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    Labour MP is forced to resign as trade envoy after pressure mounted on Starmer over ‘unacceptable’ Northern Cyprus trip

    Labour MP is forced to resign as trade envoy after pressure mounted on Starmer over ‘unacceptable’ Northern Cyprus trip

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    Labour’s plot to raise inheritance tax in bid to fill £50bn black hole slammed as ‘politics of envy’

    Sir Keir Starmer slaps down Labour peer after she calls for controversial  Foreign Office statue to be torn down

    Sir Keir Starmer slaps down Labour peer after she calls for controversial Foreign Office statue to be torn down

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    Kemi Badenoch throws down gauntlet to Keir Starmer and demands no stealth taxes on Brits

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

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        Labour MP is forced to resign as trade envoy after pressure mounted on Starmer over ‘unacceptable’ Northern Cyprus trip

        Labour MP is forced to resign as trade envoy after pressure mounted on Starmer over ‘unacceptable’ Northern Cyprus trip

        Labour’s plot to raise inheritance tax in bid to fill £50bn black hole slammed as ‘politics of envy’

        Labour’s plot to raise inheritance tax in bid to fill £50bn black hole slammed as ‘politics of envy’

        Sir Keir Starmer slaps down Labour peer after she calls for controversial  Foreign Office statue to be torn down

        Sir Keir Starmer slaps down Labour peer after she calls for controversial Foreign Office statue to be torn down

        Kemi Badenoch throws down gauntlet to Keir Starmer and demands no stealth taxes on Brits

        Kemi Badenoch throws down gauntlet to Keir Starmer and demands no stealth taxes on Brits

        Trending Tags

        • Business
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          • Digital Marketing
          • Real Estate

          News diary 18-24 August: Kneecap terror charge hearing, Edinburgh TV Festival, Notting Hill Carnival

          UK and US publishers say Google AI is harming website traffic

          UK and US publishers say Google AI is harming website traffic

          Press freedom groups flag China links of new Telegraph owners

          Press freedom groups flag China links of new Telegraph owners

          Stephen Bacon: ‘Hugely gifted and much liked’ longtime Express and Star media lawyer

          Trending Tags

          • Tech
            Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

            Future humans ‘will be hairless & lose FOUR other body parts’ thanks to modern lifestyles

            Did scientists find an ancient alien HELMET on Mars? Mysterious object is discovered by Nasa

            Did scientists find an ancient alien HELMET on Mars? Mysterious object is discovered by Nasa

            New clues to mysterious extinct & ancient ‘Hobbit’ humans that roamed earth 1 million years ago uncovered by scientists

            New clues to mysterious extinct & ancient ‘Hobbit’ humans that roamed earth 1 million years ago uncovered by scientists

            Giant 7ft dog, 2,500lb ‘Big Bill’ the pig and TUNA bigger than a man – supersize beasts revealed after 22-inch rat found

            Giant 7ft dog, 2,500lb ‘Big Bill’ the pig and TUNA bigger than a man – supersize beasts revealed after 22-inch rat found

            Pompeii bombshell reveals Romans moved BACK to ruined city after it was destroyed as stunning evidence of life found

            Pompeii bombshell reveals Romans moved BACK to ruined city after it was destroyed as stunning evidence of life found

            Hunky tarantulas now growing GIANT record-breaking sex organs & mega ‘palp’ saves them from being gobbled by lusty mate

            Hunky tarantulas now growing GIANT record-breaking sex organs & mega ‘palp’ saves them from being gobbled by lusty mate

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
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            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Conor McGregor breaks silence on UFC ‘REMOVAL’ to confirm major career decision as Dana White makes x-rated statement

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Piers Morgan releases statement about Jake Paul and ‘staged’ career after boxer hires lawyer to fight ‘fix’ claims

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

            Tiger Woods’ son Charlie takes huge step towards sealing Junior Ryder Cup spot on Team USA

            Conor McGregor issues four-word statement after taking biggest step yet to UFC return

            Conor McGregor issues four-word statement after taking biggest step yet to UFC return

            Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

            Ellie Scotney reveals promise she made to late friend Georgia O’Connor before emotional world title win

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            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

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            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          Nine reasons why Mirror journalists think page-view targets are wrong

          by Anderson
          February 1, 2025
          in Business
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          Mirror page-view targets

          Mirror journalists have expressed concern that new page-view targets for reporters are encouraging coverage that does not chime with the title’s brand values.

          In particular, they cited extensive coverage of Only Fans content creator Bonnie Blue who claimed to have had sex with 1,057 men in 12 hours.

          The Mirror published 13 stories about Bonnie Blue on 17 and 18 January including: “Disturbing reason ‘1,057 men’ who queued for sex with star wore balaclavas”, “Bonnie Blue’s real name, private school husband and mum’s surprise role in sex job” and “Bonnie Blue supports same football team as another world famous adult film star”.

          The British Association of Journalists, the recognised union of the Mirror, sent a letter to Mirror editor Caroline Waterston on behalf of 47 journalists at the title on 20 January.

          The letter called for the individual page-view targets to be paused pending a new consultation and detailed concerns including the following:

          “1. Page-view targets do not reflect the nature and value of work carried out, particularly impacting on the road reporters e.g. cultivating contacts, long-term projects and working away from the office to source exclusives.

          “2. Individual targets will encourage clickbait as already seen on Reach’s regional titles. Clickbait undermines quality journalism – see Bonnie Blue stories.

          “3. Monthly page-view targets appear arbitrary, set at either 250,000, 500,000 or 1 million. What support is being offered to meet these targets. And if we do meet them, will the target go up?

          “4. What happens if we don’t meet a monthly target? Do we have a guarantee that our job isn’t at risk?

          “5. Targets are being imposed despite acknowledged glitches in the Chartbeat metric and problems with reporters not getting bylines. Targets do not reflect the nature and value of work carried out, particularly for ‘on the road’ reporters.

          “6. The target implies that every ‘click’ is of equal value to the Mirror brand.

          “7. Reporters are working on ways to increase their numbers but targets place accountability disproportionately on individual reporters. Responsibility for how a story does often lies further up the chain – whether it’s shared on social/placed on homepage/sent to referrers like Drudge and Apple news.

          “8. Targets also do not take into account user experience of the website, which for years has been a source of reader complaints.

          “9. The Mirror has always worked best when we work collaboratively. Individual targets undermine this.”

          Press Gazette understands that since the letter has been sent there have been a number of meetings between the Mirror editor and groups of staff to discuss concerns.

          But one Mirror journalist told Press Gazette “morale is on the floor”.

          According to the latest Press Gazette ranking of the UK’s 50 biggest news websites, UK audience minutes spent with the Mirror fell 10.5% year on year to 203 million in December. Rival tabloid The Sun is one place above the Mirror in our engagement table but fell by a greater 20% year on year to 287 million audience minutes in the month.

          An earlier letter sent to Waterston signed by around 40 Mirror journalists said: “…morale, already low, has sunk further and faster than any of us can remember and these targets now raise serious concerns for staff wellbeing and mental health.

          “We fully understand why page views are important. All of us want to write stories that do well online and are already embracing digital changes to our roles, such as building stories in [content management system] Cue. But a monthly target cannot become the sole or even primary measure of a Mirror journalist’s worth.

          “Page view targets are a reductive measure of our value and disincentive quality journalism, long-term projects, cultivating contacts and leaving our desks to source the exclusive stories that give our readers a reason to visit our website and buy our papers.”

          Waterson said: “We have a great opportunity to make the Mirror more successful and impactful than ever before and I will keep having open and honest conversations with the team to make this happen.

          “I’ve had some really productive and encouraging discussions over the past few weeks, so the situation has moved on and positively since these letters.”

          The post Nine reasons why Mirror journalists think page-view targets are wrong appeared first on Press Gazette.

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