Asia’s richest businessman Mukesh Ambani has joined hands with Asia’s largest economy, Chinese company Shin. The two will make Mad in India clothes in India. For which Mukesh Ambani has finalized conversations with thousands of factories and communication with hundreds of manufacturers is underway. Both Mukesh Ambani and Sheen are engaged in increasing the number of Indian suppliers. Both are preparing to sell the clothes of Mad in India Sheen brand globally in the next one year.
According to the report, the Chinese brand Sheen and Reliance Industries are the first to sell the clothes of the Mad in India Sheen brand on US and UK websites. To implement this scheme, more than 1000 Indian factories will be connected. Currently, it is 150 and there is a conversation with 400.
Let us tell you that Sheen entered India in 2028, but in 2020, the app was banned due to tensions with China. In February 2024, Sheen returned to India with a licensing deal with Reliance. Since then, Sheen India.in has been selling locally made Sheen brand clothes.
According to media reports, the Sheen app has become very popular in India. The company’s app download has reached millions. According to the report, this app has been downloaded 27 million times. Downloads are increasing by 120 % per month. What is special is that in the first four months of the launch, the company has introduced 12,000 designs on the app, which is more than 6 million in the United States. According to the report, Reliance likes Sheen’s on-demand manufacturing model, which is working on a plan to adopt, where 100 pieces of each design are made in the early stages and if it likes, its production is enhanced. Under this model, Reliance is training its Indian suppliers and importing machinery as per requirement is also being talked about.
Sheen sells the cheapest fashion world in China, but in view of problems like tariffs, it is now engaged in making India a new product center. Sheen has licensed its brand in India to Reliance. Reliance is also managing the company’s production, supply chain and management. Recently, Reliance officials visited China to understand the company’s digital marketing and design model. Commerce and Industry Minister Piyush Goyal said in Parliament in December that Sheen and Reliance aim to create a network of suppliers in India, which could produce Sheen brand clothing in the country and abroad.
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