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London Journal | The Voice of London
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    China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

    China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

    China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

    China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

    Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

    Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

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      Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

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      Los Angeles Times reveals $50m loss as it seeks $500m investment

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      Culture brand Broadsheet marks London launch with first print edition

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      Matthew Garrahan leaves FT for Redbird news division leadership role

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        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

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        Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

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      • Politics
        China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

        China ‘plants pretty young women at public meetings MPs attend to try to glean UK secrets from them’

        China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

        China menacingly warns UK will ‘face consequences’ if it doesn’t approve mega-embassy

        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

        Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

          Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

          Los Angeles Times reveals $50m loss as it seeks $500m investment

          Los Angeles Times reveals $50m loss as it seeks $500m investment

          Culture brand Broadsheet marks London launch with first print edition

          Culture brand Broadsheet marks London launch with first print edition

          Matthew Garrahan leaves FT for Redbird news division leadership role

          Matthew Garrahan leaves FT for Redbird news division leadership role

          Trending Tags

          • Tech
            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

            Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

            Ancient Roman shipwreck found underwater at hols hotspot as divers find treasure on boat sunk in storm

            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

            Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

            Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          ITV-backed Gen Z media brand Woo closes after two years

          by Anderson
          August 30, 2024
          in Business
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          ITV Woo: Team shot of 15 (mostly in their 20s) people smiling and playing with bouncy balls and basketballs in front of a yellow backdrop

          Woo, an ITV-backed media brand aimed at becoming the “defining Gen Z media business”, has closed two years after launch.

          The chief executive of Woo, which launched in April 2022, has suggested that his vision for creating a new type of financially sustainable media brand “never really stood a chance”.

          Woo was billed as “an antidote to the toxic news cycle” offering “shows, editorial and products designed to make you feel good”. Its content categories were: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel, and fitness.

          Its content appeared on its website at planetwoo.itv.com, on social media and on ITV Hub, the broadcaster’s on-demand platform which has rebranded to ITVX since Woo’s launch.

          Its primary revenue sources were through its video content and its e-commerce marketplace, which sold products including clothing.

          Woo was funded and owned by ITV through its Studio 55 investment arm as the broadcaster sought to support business ideas that it believed could help improve its reach with 16 to 35-year-olds.

          At the time of the launch, CEO Stephen Mai told Press Gazette the media industry did not fully appreciate “the power of memes and the power of how actually these meme accounts have some of the biggest audiences in the media”.

          Mai’s aim was to reach 45 million people in Woo’s first month, including through its content being hosted on the on-demand platform ITV Hub (now ITVX), and to hit 12 million website visits within a year and gain a social media following in the hundreds of millions.

          After Woo’s closure, Mai wrote on Linkedin that it had peaked at one million website users per month and five million monthly video views, but said it did “reach hundreds of millions on social”.

          Mai, formerly chief marketing officer at Ladbible Group, also wrote: “Building Woo has been one of the highlights of my career. We’ve achieved milestones I once thought impossible, launching an award-winning media brand and e-commerce platform against the backdrop of tough economic conditions and a shifting marketplace.

          “We saw major e-commerce platforms shutter, the advertising and retail market face challenges not seen since the financial crises, perhaps my ambition to evolve the commercial model for a financially sustainable media brand never really stood a chance.

          “Building a fast moving ambitious start up within a legacy media business was a nice challenge. Doing it post pandemic with the hiring crisis, covid interruptions and a shift in work place culture defiantly taught me some lessons. Making it happen on a a time frame of 6 months (media brand) and a year (marketplace) is wild on reflection.”

          He added: “Media still needs to figure out how to work in landscape of creators and dwindling advertising revenues. I look forward to see how this space evolves.”

          Woo homepage, screenshotted on 29 August weeks after its closure. Top sections are: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel and fitness. Top story has a large photo of a Majorca clifftop with 'Mallorca' and 'Woo Travel Guides' and 'Your feel good guide' superimposed on top. The headline is: 'Your feel good guide to Mallorca' with the subheading: 'Blue seas and sunny sands is only the beginning, here's everything to eat, see and do in the Spanish town'
          Woo homepage, screenshotted on 29 August weeks after its closure

          A “masthead” page on the Woo website lists 33 employees, including a leadership team of five, at the time of the closure. The roles included one editorial assistant, four social staff, four in video, one in design and four in marketing as well as others in e-commerce and operations.

          Earlier this year Woo won Best Use of Video at the Digiday Awards Europe, with praise for its use of storytelling “to create a movement built around feeling good”.

          Digiday said: “Woo worked with unexpected cultural icons such as Halle Baile, Kathryn Newton and Avatar’s Jamie Flatters to build a new ‘wooness’ subculture that incorporates emotional and physical impact. The campaign generated 863 million impressions against a target of 250 million. It launched multiple award-winning original shows that subverted preconceived notions of wellbeing, including ‘No Wrong Answers,’ an internet talk show starring TikTok’s most fashionable influencers.” It was also a finalist in the Best Use of Social category.

          The post ITV-backed Gen Z media brand Woo closes after two years appeared first on Press Gazette.

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