• Home
  • Privacy Policy
  • Editorial Policy
  • About Us
  • Contact Us
  • Web Stories
Wednesday, October 15, 2025
London Journal | The Voice of London
  • Home
  • Politics
    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

    Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

    Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

    Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

    Left-wing MP says her ‘stomach churned’ when she saw Labour members wave English flags at party conference

    Left-wing MP says her ‘stomach churned’ when she saw Labour members wave English flags at party conference

    Pubs to open all night with more gigs and outdoor seating in fresh bid to boost growth

    Pubs to open all night with more gigs and outdoor seating in fresh bid to boost growth

    Trending Tags

    • Business
      • All
      • Digital Marketing
      • Real Estate
      Culture brand Broadsheet marks London launch with first print edition

      Culture brand Broadsheet marks London launch with first print edition

      Matthew Garrahan leaves FT for Redbird news division leadership role

      Matthew Garrahan leaves FT for Redbird news division leadership role

      Express rapped by IPSO over inaccurate headlines eight times in 2025 so far

      Express rapped by IPSO over inaccurate headlines eight times in 2025 so far

      Google appears to prioritise global newsbrands over local ones for breaking news events

      Trending Tags

      • Tech
        Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

        Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

        ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

        ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

        Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

        Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

        Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

        Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

        Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

        Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

        Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

        Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

      • Health
      • Science

        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

      • Crypto
      • Entertainment
        • All
        • Gaming
        • Sports
        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

        Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

        Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

        Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

      • Lifestyle
        • All
        • Fashion
        • food
        • Home improvement
        • Travel
        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

      • Travel
      • Real Estate
      • Sports
      • More
        • Press Release
      No Result
      View All Result
      • Home
      • Politics
        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

        Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

        Nigel Farage DITCHES £90billion tax cuts plan in bid to be more trusted on the economy

        Left-wing MP says her ‘stomach churned’ when she saw Labour members wave English flags at party conference

        Left-wing MP says her ‘stomach churned’ when she saw Labour members wave English flags at party conference

        Pubs to open all night with more gigs and outdoor seating in fresh bid to boost growth

        Pubs to open all night with more gigs and outdoor seating in fresh bid to boost growth

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Culture brand Broadsheet marks London launch with first print edition

          Culture brand Broadsheet marks London launch with first print edition

          Matthew Garrahan leaves FT for Redbird news division leadership role

          Matthew Garrahan leaves FT for Redbird news division leadership role

          Express rapped by IPSO over inaccurate headlines eight times in 2025 so far

          Express rapped by IPSO over inaccurate headlines eight times in 2025 so far

          Google appears to prioritise global newsbrands over local ones for breaking news events

          Trending Tags

          • Tech
            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            Incredibly rare prehistoric fish that gobbles up SHARKS is caught off UK coast in major breakthrough

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

            ‘Super weird’ sea DRAGON is uncovered in UK and could solve a 184-million-year-old mystery

            Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

            Biggest mystery over Easter Island’s heads finally solved as experts reveal the statues ‘WALKED’ into place

            Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

            Shocking real reason Shackleton’s doomed Antarctica expedition ship sank over 110 years ago revealed

            Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

            Orionids meteor shower with 25 fireballs an HOUR from Halley’s Comet ‘that only visits every 75 years’ visible tonight

            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

            Drifting ‘lost planet’ without a star is growing by 6 billion tonnes a SECOND in bizarre ‘never before seen’ phenomenon

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Ernest Akushey dead aged 27: Boxer dies just days after losing fight as tributes pour in for Ghanaian fighter

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

            Glamorous golfer Charley Hull reveals special request from Donald Trump after meeting President at Windsor

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

          • Travel
          • Real Estate
          • Sports
          • More
            • Press Release
          No Result
          View All Result
          London Journal | The Voice of London
          No Result
          View All Result

          ITV-backed Gen Z media brand Woo closes after two years

          by Anderson
          August 30, 2024
          in Business
          0
          SHARES
          Share on FacebookShare on TwitterLinkedin
          ITV Woo: Team shot of 15 (mostly in their 20s) people smiling and playing with bouncy balls and basketballs in front of a yellow backdrop

          Woo, an ITV-backed media brand aimed at becoming the “defining Gen Z media business”, has closed two years after launch.

          The chief executive of Woo, which launched in April 2022, has suggested that his vision for creating a new type of financially sustainable media brand “never really stood a chance”.

          Woo was billed as “an antidote to the toxic news cycle” offering “shows, editorial and products designed to make you feel good”. Its content categories were: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel, and fitness.

          Its content appeared on its website at planetwoo.itv.com, on social media and on ITV Hub, the broadcaster’s on-demand platform which has rebranded to ITVX since Woo’s launch.

          Its primary revenue sources were through its video content and its e-commerce marketplace, which sold products including clothing.

          Woo was funded and owned by ITV through its Studio 55 investment arm as the broadcaster sought to support business ideas that it believed could help improve its reach with 16 to 35-year-olds.

          At the time of the launch, CEO Stephen Mai told Press Gazette the media industry did not fully appreciate “the power of memes and the power of how actually these meme accounts have some of the biggest audiences in the media”.

          Mai’s aim was to reach 45 million people in Woo’s first month, including through its content being hosted on the on-demand platform ITV Hub (now ITVX), and to hit 12 million website visits within a year and gain a social media following in the hundreds of millions.

          After Woo’s closure, Mai wrote on Linkedin that it had peaked at one million website users per month and five million monthly video views, but said it did “reach hundreds of millions on social”.

          Mai, formerly chief marketing officer at Ladbible Group, also wrote: “Building Woo has been one of the highlights of my career. We’ve achieved milestones I once thought impossible, launching an award-winning media brand and e-commerce platform against the backdrop of tough economic conditions and a shifting marketplace.

          “We saw major e-commerce platforms shutter, the advertising and retail market face challenges not seen since the financial crises, perhaps my ambition to evolve the commercial model for a financially sustainable media brand never really stood a chance.

          “Building a fast moving ambitious start up within a legacy media business was a nice challenge. Doing it post pandemic with the hiring crisis, covid interruptions and a shift in work place culture defiantly taught me some lessons. Making it happen on a a time frame of 6 months (media brand) and a year (marketplace) is wild on reflection.”

          He added: “Media still needs to figure out how to work in landscape of creators and dwindling advertising revenues. I look forward to see how this space evolves.”

          Woo homepage, screenshotted on 29 August weeks after its closure. Top sections are: wellness, culture, joy, fashion, beauty, sex and relationships, music, film and TV, travel and fitness. Top story has a large photo of a Majorca clifftop with 'Mallorca' and 'Woo Travel Guides' and 'Your feel good guide' superimposed on top. The headline is: 'Your feel good guide to Mallorca' with the subheading: 'Blue seas and sunny sands is only the beginning, here's everything to eat, see and do in the Spanish town'
          Woo homepage, screenshotted on 29 August weeks after its closure

          A “masthead” page on the Woo website lists 33 employees, including a leadership team of five, at the time of the closure. The roles included one editorial assistant, four social staff, four in video, one in design and four in marketing as well as others in e-commerce and operations.

          Earlier this year Woo won Best Use of Video at the Digiday Awards Europe, with praise for its use of storytelling “to create a movement built around feeling good”.

          Digiday said: “Woo worked with unexpected cultural icons such as Halle Baile, Kathryn Newton and Avatar’s Jamie Flatters to build a new ‘wooness’ subculture that incorporates emotional and physical impact. The campaign generated 863 million impressions against a target of 250 million. It launched multiple award-winning original shows that subverted preconceived notions of wellbeing, including ‘No Wrong Answers,’ an internet talk show starring TikTok’s most fashionable influencers.” It was also a finalist in the Best Use of Social category.

          The post ITV-backed Gen Z media brand Woo closes after two years appeared first on Press Gazette.

          Source link

          Recent News

          Stock Market: More than 400,000 benefits to investors! Even before Diwali, the company gave 'gifts' to investors, will you benefit or not?

          Stock Market: More than 400,000 benefits to investors! Even before Diwali, the company gave 'gifts' to investors, will you benefit or not?

          October 15, 2025
          Woman, 84, ‘kicked in groin and SHOT at by neighbours in escalating campaign of terror on millionaire’s row’

          Woman, 84, ‘kicked in groin and SHOT at by neighbours in escalating campaign of terror on millionaire’s row’

          October 15, 2025
          Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

          Brits warned of tax rises & spending cuts ahead of Rachel Reeves’ Budget – after she is slammed for ‘killing growth’

          October 15, 2025
          Kazakh President Highlights Historic Shift Toward Unicameral Parliament at Launch of Reform Working Group

          Kazakh President Highlights Historic Shift Toward Unicameral Parliament at Launch of Reform Working Group

          October 14, 2025
          If new dawn really is to rise in Middle East then days of Arab nations handing billions to Hamas has to end

          If new dawn really is to rise in Middle East then days of Arab nations handing billions to Hamas has to end

          October 14, 2025
          UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

          UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

          October 14, 2025
          Culture brand Broadsheet marks London launch with first print edition

          Culture brand Broadsheet marks London launch with first print edition

          October 14, 2025
          • Home
          • Privacy Policy
          • Editorial Policy
          • About Us
          • Contribute
          • Advertise with us
          • Contact Us

          All Rights Reserved © 2022 London Journal - Voice of London

          No Result
          View All Result
          • Home
          • Politics
          • World
          • Business
          • Science
          • Crypto
          • Entertainment
          • Gaming
          • Opinion
          • Sports
          • Fashion
          • Lifestyle
          • Travel
          • Tech
          • Health
          • Food

          All Rights Reserved © 2022 London Journal - Voice of London