• Home
  • Privacy Policy
  • Editorial Policy
  • About Us
  • Contact Us
  • Web Stories
Friday, July 18, 2025
London Journal | The Voice of London
  • Home
  • Politics
    More than 1 MILLION migrants are claiming Universal Credit in Britain

    More than 1 MILLION migrants are claiming Universal Credit in Britain

    We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

    We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

    Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

    Trending Tags

    • Business
      • All
      • Digital Marketing
      • Real Estate
      Radio station Fix builds profitable community for UK builders

      Radio station Fix builds profitable community for UK builders

      How social and video drive revenue for UK podcast network Crowd

      How social and video drive revenue for UK podcast network Crowd

      Gay Times raises £150k from supporters after advertiser diversity backlash

      Gay Times raises £150k from supporters after advertiser diversity backlash

      Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

      Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

      Trending Tags

      • Tech
        Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

        Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

        ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

        ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

        Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

        Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

        Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

        Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

        Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

        I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

        I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

      • Health
      • Science

        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

      • Crypto
      • Entertainment
        • All
        • Gaming
        • Sports
        The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

        The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

        Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

        Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

        Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

        ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

        ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

        UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

        UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

      • Lifestyle
        • All
        • Fashion
        • food
        • Home improvement
        • Travel
        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

        An adventure on the canals of Amsterdam

        An adventure on the canals of Amsterdam

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

        after builders cleaning

        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

        Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

        Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

      • Travel
      • Real Estate
      • Sports
      • More
        • Press Release
      No Result
      View All Result
      • Home
      • Politics
        More than 1 MILLION migrants are claiming Universal Credit in Britain

        More than 1 MILLION migrants are claiming Universal Credit in Britain

        We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

        We should consider introducing same prison sentence as France on hiring illegal workers here… and bring back Rwanda

        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Charles warns small boats crisis is a ‘profound challenge’ as he hosts Macron at state banquet ahead of migrant ‘deal’

        Trending Tags

        • Business
          • All
          • Digital Marketing
          • Real Estate
          Radio station Fix builds profitable community for UK builders

          Radio station Fix builds profitable community for UK builders

          How social and video drive revenue for UK podcast network Crowd

          How social and video drive revenue for UK podcast network Crowd

          Gay Times raises £150k from supporters after advertiser diversity backlash

          Gay Times raises £150k from supporters after advertiser diversity backlash

          Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

          Prince Harry lawyers told to disclose details of payments to witnesses in Mail trial

          Trending Tags

          • Tech
            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            ‘Death date’ of universe revealed as scientists predict when ‘shrinking’ will start before ‘Big Crunch’ wipes us all out

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Is this the breakfast of the future? Bread made of BUGS & fungus created to fight food shortage – so would YOU try it?

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Mystery of Captain Cook’s lost ship is SOLVED after 250 years as scientists discover sunken remains of HMS Endeavour

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            Sex-crazed insects cause car to flip with drivers warned to keep windows closed on roads as the bugs invade US

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

            I used ChatGPT as FREE nutritionist to rate my diet & turbocharge my health – it found TWO hidden dangers in my meals

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            The secret underground tunnel where Open golfers hide from thunderstorms but only certain stars can use it at Portrush

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Jon Jones performs retirement U-turn and announces return to UFC testing pool after Dana White lying claims

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            Tyson Fury heads off to business meeting still wearing Primark Soccer Aid suit after dropping F-bomb live on ITV

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            ‘This’ll wind people up’ – DeChambeau and Rose’s response to how club golfers would cope at Oakmont US Open course

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

            UFC 316 – Merab Dvalishvili vs Sean O’Malley 2: Fight time, full card, TV channel and live stream ahead of huge rematch

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            after builders cleaning

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

            Creating an Oasis Deponti Glass Room Products and Maze Outdoor Kitchens

            Creating an Oasis: Deponti Glass Room Products and Maze Outdoor Kitchens

          • Travel
          • Real Estate
          • Sports
          • More
            • Press Release
          No Result
          View All Result
          London Journal | The Voice of London
          No Result
          View All Result

          How publishers can harness five key benefits of branded content

          by Anderson
          January 6, 2025
          in Business
          0
          SHARES
          Share on FacebookShare on TwitterLinkedin
          Advertising and branded content. Picture: Shutterstock

          “Done right, branded content enables brands to cut through the clutter, build trust, and create meaningful connections.”

          Future Media founder Ricky Sutton sets out the case for branded content in a new whitepaper report about how publishers can future-proof their ad revenue against ever-encroaching big tech platforms.

          Sutton says: “It’s not about shouting louder, it’s about saying something worth hearing, and shifting from a defensive advertising mindset to one that proactively creates change.

          “When you tell a story that really resonates, audiences don’t only pay attention, they engage. That means they remember, and they act.”

          Branded content engages consumers in a fundamentally different way from conventional advertising, which tends to interrupt their experience.

          While still designed to function as an ad, it’s tailored to fit seamlessly within the publisher’s format, delivered within their environment, and promoted by the publisher to create genuine advocacy.

          Formats range from articles and product reviews to face-to-camera videos and podcast integrations. The common thread is that these pieces are crafted by publishers to enhance the consumer experience. This distinction means consumers actively engage with the content as part of their experience, rather than having their experience disrupted by an ad. In this way, branded content is uniquely opt-in.

          The new report from Avid Collective sets out how publishers can capitalise on five key benefits of branded content.

          The five key benefits for publishers

          Active attention

          Branded content consistently outperforms standard display ads in capturing active attention.

          The longer your audience pays active attention, the more likely they are to build positive memory structures.

          Trust

          Publishers can use credibility to advocate for brands in ways that resonate with your readers, increasing brand favorability while maintaining your editorial integrity.

          Relevance

          By ensuring your content speaks to the audience’s needs and timing, publishers can drive stronger engagement and action.

          Education

          By delivering dense information in a well-structured way, publishers can shift perceptions and guide audiences toward desired actions.

          Emotion

          Emotive, human-centred stories resonate deeply with audiences and far surpass the effectiveness of intrusive ads.

          Get the report

          This new report from Avid Collective explains in more detail how, by harnessing these five benefits, publishers can elevate their branded content and secure a lasting edge in an increasingly fragmented and competitive media landscape.

          As publishers excel in delivering these advantages, they build a competitive moat that safeguards their position and drives sustained growth.

          Download Avid Collective’s new publisher whitepaper: “How Branded Content Can Future-Proof Publisher Revenue Against Big Tech”.

          About Avid Collective

          Avid Collective is building the global home of branded content, unlocking the true potential of branded content for publishers to make it a leading advertising channel.

          Avid’s purpose-built ecosystem and end-to-end suite of publisher tools Avid PubSuite have been designed to raise the standard of the whole industry by reducing publisher management time by over 60% and significantly improving the client experience.

          The post How publishers can harness five key benefits of branded content appeared first on Press Gazette.

          Source link

          Recent News

          Radio station Fix builds profitable community for UK builders

          Radio station Fix builds profitable community for UK builders

          July 18, 2025
          Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

          Remarkable glow in the dark creature captured on camera in the wild ‘for first time’ as it lights up in a neon blue

          July 17, 2025
          Laal Kittab: Pay attention to varieties with original 1! Adopt this miraculous remedy of red book

          Laal Kittab: Pay attention to varieties with original 1! Adopt this miraculous remedy of red book

          July 17, 2025
          IND VS ENG: Gill-Gambhir Manchester will have a big change, will be Team India playing 11

          IND VS ENG: Gill-Gambhir Manchester will have a big change, will be Team India playing 11

          July 17, 2025
          In the Nimisha case, the victim’s family denied blood money, the government said, efforts still continued.

          In the Nimisha case, the victim’s family denied blood money, the government said, efforts still continued.

          July 17, 2025
          This bank offers a fixed deposit of Rs 15,114 at 1 lakh

          This bank offers a fixed deposit of Rs 15,114 at 1 lakh

          July 17, 2025
          India Someday: Explore India your way!

          India Someday: Explore India your way!

          July 16, 2025
          • Home
          • Privacy Policy
          • Editorial Policy
          • About Us
          • Contribute
          • Advertise with us
          • Contact Us

          All Rights Reserved © 2022 London Journal - Voice of London

          No Result
          View All Result
          • Home
          • Politics
          • World
          • Business
          • Science
          • Crypto
          • Entertainment
          • Gaming
          • Opinion
          • Sports
          • Fashion
          • Lifestyle
          • Travel
          • Tech
          • Health
          • Food

          All Rights Reserved © 2022 London Journal - Voice of London