Baba Ramdev and Acharya Balakrishna’s company Patanjali Ayurveda’s ‘Dant Kanti’ toothpaste is one of the largest brands in India today. Today its market value is over Rs 500 crore. People have given many interesting answers to why this toothpaste found in ordinary homes.
Patanjali is one of the opening products of Dant Kanti Company. The first was a tooth powder, which was later given toothpaste. Moreover, Patanjali toothpaste in the market made such a change that other FMCG companies in the country had to launch Ayurveda -based toothpaste. Therefore, the people who liked it gave different reasons for it.
Brand image increased confidence
The brand ambassador of Patanjali Ayurveda is its founder Baba Ramdev himself. His image has helped a lot to popularize Patanjali Dent Kanti. According to a survey, 89 percent of people buy Patanjali Dent Kanti for its brand loyalty. This clearly shows that Patanjali Dental Kanti has a number of repeated customers or the number of repeated users. In addition, the brand loyalty to Patanjali is 89 percent. While this loyalty is only 76 percent for other toothpaste brands.
Moreover, how much influence on Baba Ramdev’s image (brand ambassador) has to be decided to buy Patanjali Dant Kanti. In this regard, 58 percent believe that after seeing the image of the brand ambassador, they have been inspired to buy Patanjali Dental Kanti. While for other brands it is 32 percent.
Why do people like Dental Kanti?
What is Patanjali Dental Kanti that makes him a favorite of people? According to the survey, 41 percent of people like it because they are Ayurvedic. While 22 percent of people like to white tooth and 22 percent of people to strengthen their teeth. While 15 percent of people like that fresh breath.
About their experience after using Dental Kanti, 36 percent of the survey was found to be satisfied, while 31 percent were very satisfied. While the satisfaction level for other brands was 30 percent, the number of highly satisfied people was 34 percent. While the number of people in the unconventional position for both was 21-22 percent.
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