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Tuesday, October 28, 2025
London Journal | The Voice of London
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    Billions wasted on migrant hotels as bungling Home Office sparks chaos and leaves communities under strain

    Billions wasted on migrant hotels as bungling Home Office sparks chaos and leaves communities under strain

    Lucy Powell WINS Labour deputy leader race in blow to Starmer – as she tells party ‘stop blaming migration’ like Farage

    Lucy Powell WINS Labour deputy leader race in blow to Starmer – as she tells party ‘stop blaming migration’ like Farage

    Grooming gang survivors demand Jess Phillips RESIGNS as safeguarding minister after ‘destroying trust’ in inquiry

    Grooming gang survivors demand Jess Phillips RESIGNS as safeguarding minister after ‘destroying trust’ in inquiry

    State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

    State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

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      British Journalism Awards 2025: Finalists revealed

      British Journalism Awards 2025: Finalists revealed

      Are press trip freebies taxable income for freelances and influencers?

      Are press trip freebies taxable income for freelances and influencers?

      How affiliate content opens paths to new revenue opportunities

      How affiliate content opens paths to new revenue opportunities

      Ofcom backs away from change to rule over politicians acting as presenters

      Ofcom backs away from change to rule over politicians acting as presenters

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        Cure for baldness breakthrough as scientists grow back thick hair on hairless mice in just 20 DAYS

        Cure for baldness breakthrough as scientists grow back thick hair on hairless mice in just 20 DAYS

        King Tutankhamun’s tomb at risk of COLLAPSING as experts fear cracks could cause 3,000-year-old burial site to crumble

        King Tutankhamun’s tomb at risk of COLLAPSING as experts fear cracks could cause 3,000-year-old burial site to crumble

        Moment archaeologists reveal perfectly preserved 70m-year-old dinosaur egg – now they’re going to find out what’s inside

        Moment archaeologists reveal perfectly preserved 70m-year-old dinosaur egg – now they’re going to find out what’s inside

        Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

        Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

        Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

        Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

        Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

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        We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

        Almost everyone is said to benefit from a scientifically supported method for improving sleep.

        2,500-year-old rock engravings were found near Mosul, Iraq.

        Is the soul of a person eternal? the findings of scientists

        With its most recent move, is General Electric abandoning wind power?

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        New mystery in death of boxing legend’s son Arutro Gatti Jr, 17, as sister now insists he was murdered like his dad

        New mystery in death of boxing legend’s son Arutro Gatti Jr, 17, as sister now insists he was murdered like his dad

        Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

        Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

        Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

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        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

        A Site for Situated Practices: Mezzanine

        Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

        Discover Amsterdam’s beauty from the water

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        Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

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        After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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      • Home
      • Politics
        Billions wasted on migrant hotels as bungling Home Office sparks chaos and leaves communities under strain

        Billions wasted on migrant hotels as bungling Home Office sparks chaos and leaves communities under strain

        Lucy Powell WINS Labour deputy leader race in blow to Starmer – as she tells party ‘stop blaming migration’ like Farage

        Lucy Powell WINS Labour deputy leader race in blow to Starmer – as she tells party ‘stop blaming migration’ like Farage

        Grooming gang survivors demand Jess Phillips RESIGNS as safeguarding minister after ‘destroying trust’ in inquiry

        Grooming gang survivors demand Jess Phillips RESIGNS as safeguarding minister after ‘destroying trust’ in inquiry

        State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

        State-backed definition of ‘Islamophobia’ would undermine Britain’s counterterrorism and immigration laws, claims report

        Trending Tags

        • Business
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          • Digital Marketing
          • Real Estate
          British Journalism Awards 2025: Finalists revealed

          British Journalism Awards 2025: Finalists revealed

          Are press trip freebies taxable income for freelances and influencers?

          Are press trip freebies taxable income for freelances and influencers?

          How affiliate content opens paths to new revenue opportunities

          How affiliate content opens paths to new revenue opportunities

          Ofcom backs away from change to rule over politicians acting as presenters

          Ofcom backs away from change to rule over politicians acting as presenters

          Trending Tags

          • Tech
            Cure for baldness breakthrough as scientists grow back thick hair on hairless mice in just 20 DAYS

            Cure for baldness breakthrough as scientists grow back thick hair on hairless mice in just 20 DAYS

            King Tutankhamun’s tomb at risk of COLLAPSING as experts fear cracks could cause 3,000-year-old burial site to crumble

            King Tutankhamun’s tomb at risk of COLLAPSING as experts fear cracks could cause 3,000-year-old burial site to crumble

            Moment archaeologists reveal perfectly preserved 70m-year-old dinosaur egg – now they’re going to find out what’s inside

            Moment archaeologists reveal perfectly preserved 70m-year-old dinosaur egg – now they’re going to find out what’s inside

            Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

            Haunting ancient well found ‘stuffed with bodies of Roman soldiers’ after battle 1,800 years ago

            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Creepy ‘vile’ dungeon containing 2,000-year-old secrets is unearthed beneath busy UK market square

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

            Ancient Roman ‘experiment’ that was ‘hidden for centuries’ dug up near Rome after 2,250 YEARS & there’s ‘anomaly’ nearby

          • Health
          • Science

            We’ve probably already been discovered by aliens, but they have some pretty good reasons to hide.

            Almost everyone is said to benefit from a scientifically supported method for improving sleep.

            2,500-year-old rock engravings were found near Mosul, Iraq.

            Is the soul of a person eternal? the findings of scientists

            With its most recent move, is General Electric abandoning wind power?

          • Crypto
          • Entertainment
            • All
            • Gaming
            • Sports
            New mystery in death of boxing legend’s son Arutro Gatti Jr, 17, as sister now insists he was murdered like his dad

            New mystery in death of boxing legend’s son Arutro Gatti Jr, 17, as sister now insists he was murdered like his dad

            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            Witness history at the Masters 2026 with a luxury trip to Augusta National with this exclusive travel package

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            UFC legend Charles Oliveira, 35, dubbed ‘LION KING’ after parading young son, one, around octagon after emphatic win

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Arturo Gatti Jr dead at 17: Boxing legend’s son passes away suddenly just 16 years after father’s tragic death

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

            Golf SUSPENDED by 60mph winds as Storm Amy causes chaos at Alfred Dunhill Links Championship with Ryder Cup hero leading

          • Lifestyle
            • All
            • Fashion
            • food
            • Home improvement
            • Travel
            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            How to Choose the Ideal Baby Gift Set for Boys & Girls – A BabyWondersUK Guide

            A Site for Situated Practices: Mezzanine

            Exhibition: Substance & Recoding: The Narrative of Contemporary Objects in the Semantic Turn

            Discover Amsterdam’s beauty from the water

            An adventure on the canals of Amsterdam

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain's Latest Collection.

            Eromosele Gideon Eigbiremolen Unveils Sustainable Vision for SS24 with Burvain’s Latest Collection.

            After Builders Cleaning Services in UK with Cliffycox: Reviving Spaces, Redefining Cleanliness

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          ‘One subs package to rule them all’ helps Delfi Meedia reach one in five Estonians

          by Anderson
          September 30, 2025
          in Business
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          Ivar Krustok, chief AI and innovation officer at Delfi Meedia, on stage at the Future of Media Technology conference on 11 September 2025. Picture: ASV Photography for Press Gazette

          A focus on one simple multi-brand subscription package has helped Delfi Meedia to reach a fifth of Estonia’s population as digital subscribers.

          This has made Delfi Meedia more resilient to the arrival of Google’s AI Overviews and ChatGPT for search, according to chief AI and innovation officer Ivar Krustok.

          Estonia-based Delfi Meedia offers one combined subscription option to more than 20 websites (which include four newspapers and seven magazines). Krustok described this light-heartedly as “one subs package to rule them all”.

          Krustok told Press Gazette’s Future of Media Technology Conference in London this month that 21% of the Estonian online population, or around 200,000, are digital subscribers to its bundle. Estonia’s total population is about 1.3 million.

          Asked about the threat to Delfi Media’s websites from generative AI search summaries, especially via Google, Krustok said he was “concerned” but that the “reality is that we have a huge percentage of direct traffic”.

          The 200,000 paid subscribers make up around half of Delfi’s 110 million monthly page views “so we have a really active user base”, he said.

          He suggested that therefore that even a a loss of 60% of Google traffic overnight would not be a catastrophe.

          Some 88% of Delfi Meedia’s group revenue comes from digital.

          There is one subscription deal of: €1 for the first month, followed by €5.99 per month for the next two months and then €10.99 per month. There is no annual subscription price.

          The publisher has a monthly subscriber churn rate of 3.9% and Krustok is aiming for that to get down to 2.5% by the start of next year.

          He said most of 2025 has been “stable” in terms of churn although “growth has slowed down”. However he does not believe they are coming up against a subscription ceiling yet.

          Krustok said they have done testing but the monthly model “has worked” and “we’re not losing that many people” so they have decided to continue with the current system.

          Just under half (45%) of Delfi Meedia’s content, about 216 articles a day, is behind a hard paywall.

          The paywall is not dynamic, with certain articles instead chosen to be paywalled for everyone. This covers “premium” content as well as “relatively simple” AI-translated articles, which Krustok said also drive conversions.

          The publisher has built an internal translation tool and serves content in four languages (Estonian, Russian, English and German).

          The translation tool means that users accessing the website from Estonia can see all the Baltic news in their local language using AI.

          Krustok said AI is also a “huge opportunity” to make “workflows faster, to make usage more personalised, to have better access to data”.

          He highlighted an archive tool that can allow journalists much easier access to 25 years of articles from three countries. For example, Krustok said they could ask for quotes from a previous prime minister.

          “Because it uses our data, it’s really easy for the system to search.”

          Automated summaries are also increasing engagement on articles, Krustok said, and so is a recommendation system that proposes a follow-up article once the initial one has been read.

          “We had a huge increase in actually driving traffic from one article to another.”

          Krustok also said transcription was “the most successful” AI tool they had added. He had initially thought that all the journalists already had a transcription tool so “why should I build it?” But in fact, he discovered, they were “just using random websites everywhere” and creating a tool was “super easy to do”.

          “The easiest tools have been the most successful tools actually because they do really complex or time-consuming tasks in seconds, minutes.”

          Krustok said Delfi Meedia has put all of its data in Microsoft’s cloud platform Azure, meaning that when staff want to ask questions like how a campaign performed for a client or how many subscriptions were driven by a certain article, they can find out via a chatbot.

          Delfi Meedia also uses AI to summarise court cases, market data, and tax law updates, feeding information directly to journalists via Teams.

          However, Krustok noted that AI has also highlighted a “huge gap” in the newsroom as some people “still have trouble” using the CMS whereas others are “really good” at using the AI tools.

          He hopes to make the gap smaller by “building specific internal tools. So again, when you need the transcription, when you need the translation, when you go through hundreds and hundreds of documents…”

          Asked about using AI to provide personalised content home pages and feeds, Krustok said. “Even if we are profitable, it’s hard to invest in something that might be really good for the users who are needing you, but in a service that might cost €10,000 a month.

          “So that’s where we’re trying to figure out a really good cost-efficient way to achieve something that’s valuable for the user that we can maintain in the long run.”

          The post ‘One subs package to rule them all’ helps Delfi Meedia reach one in five Estonians appeared first on Press Gazette.

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