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    London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

    London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

    Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

    Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

    Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

    Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

    Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

    Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

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      Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

      Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

      Google and Meta earn £1bn a year from UK news content, new study claims

      Google and Meta earn £1bn a year from UK news content, new study claims

      Bargain priced Wirral apartments for investment in UK

      Bargain priced Wirral apartments for investment in UK

      Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

      Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

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        when to publish on instagram

        When to publish on Instagram? Five methods to find out

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        How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

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        O Boticário is the first company to use samples with antiviral technology

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        Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

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        Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

        Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

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        Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

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        Why the FIFA World Cup 2022 is different – 3 things you should know!

        Why the FIFA World Cup 2022 is different – 3 things you should know!

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        Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

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        Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

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        UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

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        Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

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        I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

        I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

        A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

        A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

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        I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

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        These are the world’s most complained-about attractions, according to a new study

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        These are the best out of the ordinary hotels in the world – according to Tripadvisor

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        London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

        London Mayor Sadiq Khan pushes ahead with review into legalising cannabis

        Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

        Porn-watching ex-Tory MP Neil Parish could stand as an independent in by-election he triggered by quitting in disgrace

        Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

        Threat of food price rises as Britain and EU on brink of Brexit trade war over Northern Ireland

        Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

        Keir Starmer insists he WILL quit if fined over Beergate as he stakes his career on police probe

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          Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

          Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard

          Google and Meta earn £1bn a year from UK news content, new study claims

          Google and Meta earn £1bn a year from UK news content, new study claims

          Bargain priced Wirral apartments for investment in UK

          Bargain priced Wirral apartments for investment in UK

          Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

          Social media tips from Sprout Social: 'If you aren't having fun, your audience know'

          Trending Tags

          • Tech
            when to publish on instagram

            When to publish on Instagram? Five methods to find out

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            How Made In Chelsea toff Richard Dinan became an expert in nuclear fusion – and plans to send a mission to Mars

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            O Boticário is the first company to use samples with antiviral technology

            NEURALINK-or-METAVERSE-Mr.-Elon-Musk-advises-what-are-the-new-technologies-and-top-cryptocurrencies-in-2022

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            Solar storm hitting Earth could cause Northern Lights – and play havoc with power grid

          • Health
          • Science
            Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

            Inside the final days of the dinosaurs before they were wiped out by a Jurassic ‘bullet’ the size of Mount Everest

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            Mushrooms ‘talk to each other and have a vocabulary of 50 words’

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            Lives ‘at risk’ over delay in building £1.2BILLION weather supercomputer

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            T-Rex developed tiny arms to stop them getting bitten off by rivals

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            Dolphins ‘use wingmen to find partners’ with the most popular getting the most sex

          • Entertainment
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            Why the FIFA World Cup 2022 is different – 3 things you should know!

            Why the FIFA World Cup 2022 is different – 3 things you should know!

            Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

            Floyd Mayweather rival Don Moore vows to down unbeaten star in Dubai showdown – before stepping in to take on Jake Paul

            Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

            Phil Mickelson ‘blew $40million gambling’ and spent his riches on mansions, private jets and a T-Rex SKULL, book says

            UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

            UFC champ Francis Ngannou vows to KO Tyson Fury and warns Gypsy King not to ‘count him out’ in hybrid boxing fight

            Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

            Dillian Whyte eyes Deontay Wilder fight and Anthony Joshua rematch as he refuses retirement after Tyson Fury loss

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            I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

            I’m a chef and you’ve been grating your garlic all wrong – there’s a simple trick that’ll make it so much easier

            A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

            A sneak peek at Wagtail, London’s latest rooftop bar with stunning views of the city

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            I’m a former royal butler and this is exactly how you should eat a sandwich – and why you should ALWAYS use cutlery

            These are the world’s most complained-about attractions, according to a new study

            These are the world’s most complained-about attractions, according to a new study

            I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

            I work at Nando’s – here are four types of customers that come into the restaurant – which one are you?

            These are the best out of the ordinary hotels in the world – according to Tripadvisor

            These are the best out of the ordinary hotels in the world – according to Tripadvisor

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          Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world

          by Anderson
          in Business
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          The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool.

          The titles, both owned by Evgeny Lebedev, decided to start using the tool for brand safety and contextual ad targeting as the industry prepares for the post-cookie advertising landscape.

          Mantis, which Reach created in 2019 with tech company IBM, can read a page, including the topics it contains and the tone it is written in, to identify content that is unsuitable for advertising.

          Reach says this is better than relying on keywords, which have a big margin for error and can lead to the over-blocking of pages that could serve ads.

          Mantis can distinguish, for example, between a “knife attack” and an “attack on goal” and between “nude photos” and “nude lipstick”. “Shooting” in sports stories has also caused problems historically.

          Adib Razzaq, sales director for the Independent and Evening Standard, said the deal was an “important move” for the titles: “As the industry prepares for the end of third-party cookies, advertisers will be increasingly reliant on contextual targeting.

          “This is just one of the ways we’re making sure we’re a step ahead of the changes, whilst being the best possible partner to brands.”

          [Read more: How G/O Media plans to use first-party data from Gizmodo and other sites to entice advertisers after cookies]

          Third-party cookies are used by advertisers to serve relevant, targeted ads to web users through automated real-time auctions.

          Google is currently preparing to phase out their use in favour of more privacy-focused tools, such as Federated Learning of Cohorts (FLoC), which would group users who have similar browsing behaviours, thereby hiding individuals within a crowd.

          There are fears within the industry that the death of third-party cookies could see UK publishers lose hundreds of millions in revenue if no alternative is put in place.

          Reach said initial tests using Mantis on the Independent had seen a 40% increase in available ad impressions compared to other market leaders, which it said included ADMantX, DoubleVerify, Grapeshot, and Integral Ad Science.

          [Read more: UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies]

          Emily Britton, head of publisher development at Mantis, said: “We’re thrilled that two of the UK’s largest quality news brands will be joining us in leading the way on AI-led content classification and moving away from outdated keyword-blocking approaches.

          “Never-ending block lists not only disrupt ad revenue for publishers but they keep brands from making the most of quality news content.”

          The Evening Standard moved to a digital-first model during the pandemic, when its distribution was heavily curtailed by people staying at home, while a “complete DNA overhaul” of its website made it more mobile-friendly.

          The Independent has recorded four years in a row of being in profit since going digital-only, with ad revenues growing in 2020 despite Covid-19. Advertising makes up 68% of its revenue.

          The post Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world appeared first on Press Gazette.



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