[Lagos, Nigeria] – The highly anticipated 4th edition of the Africa Advancement Forum Global Summit is set to take place at the prestigious Eko Hotel and Suites on the 15th of October, 2023. Under the theme “Africa Unleashed: Shaping a New Trade Paradigm,” the summit will bring together visionaries, leaders, and influencers from across the globe to engage in transformative discussions and explore opportunities for Africa’s economic growth and development.
One of the key highlights of this year’s summit is the thought-provoking panel session titled “Changing Global Perception About Africa: The Role of the Media and the Creative Industry.” This engaging session will delve into the powerful influence of media and the creative industry in shaping perceptions, debunking stereotypes, and redefining Africa’s narrative on the global stage.
In today’s interconnected world, the media plays a pivotal role in disseminating information and shaping public opinion. However, Africa has often been portrayed through a narrow lens, with headlines predominantly highlighting challenges rather than the continent’s vast potential and achievements. This panel session seeks to address these perceptions head-on and explore how the media and the creative industry can collaborate to present a more accurate and nuanced narrative of Africa’s progress and prospects said Dr. Utchay Odims, the Director of international collaboration for Africa Advancement forum.
Distinguished panelists comprising esteemed journalists, media professionals, filmmakers, content creators, and cultural influencers will share their insights, experiences, and success stories in changing the global perception about Africa. Through thought-provoking discussions, they will explore innovative approaches, best practices, and strategies for amplifying positive stories, promoting cultural diversity, and showcasing Africa’s rich heritage and achievements.
The panel session will delve into various topics, including:
1. Challenging stereotypes and biases: Examining the existing biases and stereotypes about Africa perpetuated by the media and creative industry and discussing ways to counter them effectively.
2. Empowering African storytellers: Exploring initiatives that support and amplify the voices of African storytellers, enabling them to tell authentic narratives that reflect the diversity and vibrancy of the continent.
3. Leveraging digital platforms: Discussing the role of digital media platforms and social networks in reshaping Africa’s narrative, reaching global audiences, and fostering meaningful engagement.
4. Collaboration and partnerships: Highlighting successful collaborations between media organizations, creative industry stakeholders, and African governments to promote Africa’s positive image and attract investment.
By bringing together experts and influencers from various sectors, the panel session aims to ignite a fresh dialogue and inspire actionable solutions for changing the global perception about Africa. It will serve as a catalyst for collaboration, encouraging stakeholders to work together in harnessing the power of media and creativity to unleash Africa’s untapped potential.
The Africa Advancement Forum Global Summit continues to serve as a platform for transformative discussions, knowledge sharing, and networking opportunities, fostering partnerships that drive sustainable development across the continent. With the theme “Africa Unleashed: Shaping a New Trade Paradigm,” this year’s summit is poised to chart a path towards a prosperous and inclusive Africa.
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