Nicole Craveiro, Founder of CraveHRO®, has been awarded the Women in Recruitment & HR Award at the Women’s Business Club Awards in London last week — a recognition that not only celebrates her achievements but also highlights a growing demand for a more compassionate and compliance- driven approach to HR across the globe.

For Craveiro, the accolade marks a pivotal moment for her consultancy and the broader HR landscape, reinforcing the importance of leadership that balances legal rigour with genuine human understanding.

A Recognition That Drives Momentum and Opportunity

How One Woman Turned Pain Into Purpose — and Became an Award-Winning HR Leader — Evoto

This award serves as more than a milestone — it is a catalyst for CraveHRO’s continued international expansion. The recognition has already strengthened Craveiro’s visibility within the HR, small- business, and professional services sectors, positioning her as a trusted voice on modern HR leadership and compliance for small employers.

In the months ahead, the award is set to unlock a range of new opportunities, including:

High-proflle speaking engagements

Strategic partnerships with brokers, consultants, and professional networks Media features and thought-leadership collaborations

Growth in CraveHRO’s digital tools, templates, and scalable HR product suite

A stronger platform to advocate for mental health, ethical leadership, and human-centred HR

“The award validates that a values-flrst HR model isn’t just compassionate — it’s commercially effective. Small employers want support that blends expertise with empathy,” Craveiro shared.

CraveHRO: HR Support Designed for Real-World Employers

Based in New York, CraveHRO® is an outsourced HR consultancy providing small employers with practical, compliant, and accessible HR solutions — without the overhead of a full-time internal team. CraveHRO primarily serves small employers across the United States and also supports UK and international companies with U.S.-based employees, providing localized, compliant HR guidance for their American workforce.

The consultancy specialises in: HR advisory retainers

Employee relations and conflict resolution

Onboarding and termination workflows

Self-service HR templates, toolkits, and LMS resources

Compliance guidance tailored to today’s workforce challenges

Looking to the future, Craveiro is focused on expanding CraveWave, her digital self-service HR platform designed to support employers who need reliable guidance but may not have the budget for an ongoing retainer.

Her long-term vision includes:

Increasing her influence in conversations around workplace rights, retaliation protections, and ethical HR

Expanding public advocacy for mental health-centred HR leadership

Continuing to build educational resources that simplify compliance for small business owners

A Founder’s Journey Shaped by Adversity, Advocacy, and Empathy

Craveiro’s path to entrepreneurship was forged through lived experience rather than corporate ambition. After being dismissed from a previous HR role for being “too people-focused,” she recognised a critical gap between traditional HR practices and the compassionate, accountable support that many small employers — and their teams — genuinely need.

This career transition unfolded alongside deeply personal challenges: her mother’s ICU hospitalisation following a suicide attempt, navigating her own diagnosis of CRPS (Complex Regional Pain Syndrome), and caring for her family during a period of medical crisis and uncertainty when her husband faced a workplace injury followed by what she describes as prolonged retaliation, ultimately resulting in his termination after nearly two decades of service. These experiences offered a profound reminder that HR is not theoretical — it impacts livelihoods, health, security, and dignity.

“Compliance and compassion aren’t opposites — they belong together.”

This principle became the foundation for CraveHRO® and continues to drive Craveiro’s mission today.

Her award win not only recognises her achievements but also underscores a broader shift toward HR that protects both people and businesses — with equal integrity.

As CraveHRO continues to scale its services, digital tools, and international footprint, Craveiro is emerging as a leading voice in shaping the future of HR: one rooted in empathy, experience, and ethical leadership.