Zoho's Arattai app is slowly gaining popularity. The CEO of Mahindra Group has also downloaded this indigenous app, which is a challenging for WhatsApp. Zoho's founder Sridhar Wembu regularly tweets about the strategy of the app and Zoho's company via Twitter (X).
A new service will start in Arattai
He has now tweeted about a new service in Arattai. This service is already available on WhatsApp. However, there are some features in Arattai that are not seen in WhatsApp. On the other hand, there are some features of WhatsApp in Arattai, which will be released on the App shortly.
Even as our Arattai Team is scaling up and feel tuning the product, our other production tims are hard at work.
Last year zoho because an RBI authorized payment aggrigator in India and Launched our online payment solutions. We are now digging our fintech footprint by unveiling… Pic.twitter.com/xrimmnchm7
– sridhar vembu (@svembu) October 7, 2025
Wembu tweeted on X that Zoho has launched its point-of-cell (POS) device to strengthen its presence in the payment field. This device can receive payment through credit/debit card and QR code, which will also see a sound box.
“Zoho Pay will be integrated into Arattai for customers. Please give us some time,” Wembu wrote in the tweet. This means that in the future, payments can be made using ARATTAI like WhatsApp, GPAY, PONE PAY.
15 years of hard work brought color
Wembu often shares information related to Zoho products and apps by X. Recently, he tweeted that Zoho's 'ARATTAI' product may seem simple from the outside but is very strong inside. This product runs on Zoho's own engineering framework. One of this framework is messaging/AV, which has been running Zoho's real-time operations for over 15 years. This framework has been made better with 15 years of hard work.
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